Google AdWords and Google BigQuery Integration

Google AdWords
Xplenty
Google BigQuery

About Google AdWords

Google Adwords is an advertising solution that focuses on a cost-per-click (CPC) model, which means that you pay each time a user clicks on your ad. As a business owner, you set both the maximum budget that you are willing to spend on Adwords per day as well as the maximum amount you are willing to pay for each click on your ad. Google then takes that information and combines it with a “Quality Score,” which is Google’s rating of how relevant your product or service is to the keyword that was used. They then use that rating to create a sort of instant auction, wherein your quality score helps determines both if you beat out your competitors for ad space and how much you pay for doing so (a higher relevance means paying less per click, but you never pay more than your set maximum). Therefore, in order to create an optimal pricing structure in Adwords, it is vital for you to have a clear idea of your traffic data and user demographics.

About Google BigQuery

Querying massive datasets can be time consuming and expensive without the right hardware and infrastructure. Google BigQuery solves this problem by enabling super-fast, SQL-like queries against append-only tables, using the processing power of Google's infrastructure. Simply move your data into BigQuery and let us handle the hard work.