Integrate Google AdWords to Google Cloud Spanner

Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.

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Popular Use Cases

Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:

Ad Groups

Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.

Campaigns

Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.

Alex Townsend
Senior Business Analyst, iCharts

Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.

Xplenty and Google AdWords

Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.

Popular Use Cases

Xplenty can extract any data that you need from Google Cloud Spanner. Here are some of our most popular use cases:

Move data from MySQL to Google Spanner to provide more scalability

Integrate data from MongoDB and Google Spanner

Move data from HDFS to Google Spanner

Why Our Customers Choose Xplenty

Ownership

We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.

Control

Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.

Ease of Use

You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.

Reach

Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.

Xplenty and Google Cloud Spanner

Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.