Google AdWords and Microsoft Azure SQL Database Integration

Google AdWords
Xplenty
Microsoft Azure SQL Database

About Google AdWords

Google Adwords is an advertising solution that focuses on a cost-per-click (CPC) model, which means that you pay each time a user clicks on your ad. As a business owner, you set both the maximum budget that you are willing to spend on Adwords per day as well as the maximum amount you are willing to pay for each click on your ad. Google then takes that information and combines it with a “Quality Score,” which is Google’s rating of how relevant your product or service is to the keyword that was used. They then use that rating to create a sort of instant auction, wherein your quality score helps determines both if you beat out your competitors for ad space and how much you pay for doing so (a higher relevance means paying less per click, but you never pay more than your set maximum). Therefore, in order to create an optimal pricing structure in Adwords, it is vital for you to have a clear idea of your traffic data and user demographics.

About Microsoft Azure SQL Database

Microsoft Azure SQL Database is a relational database service in the cloud based on the market-leading Microsoft SQL Server engine, with mission-critical capabilities.

SQL Database delivers predictable performance, scalability with no downtime, business continuity and data protection—all with near-zero administration.

You can focus on rapid app development and accelerating your time to market, rather than managing virtual machines and infrastructure.

Because it's based on the SQL Server engine, SQL Database supports existing SQL Server tools, libraries and APIs, which makes it easier for you to move and extend to the cloud.