Integrate Google AdWords to Mixpanel

About Google AdWords

Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.

About Mixpanel

Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.

Popular Use Cases

Bring all your Google AdWords data to Amazon Redshift

Load your Google AdWords data to Google BigQuery

ETL all your Google AdWords data to Snowflake

Move your Google AdWords data to MySQL

Bring all your Mixpanel data to Amazon Redshift

Load your Mixpanel data to Google BigQuery

ETL all your Mixpanel data to Snowflake

Move your Mixpanel data to MySQL

Integrate Google AdWords With Mixpanel Today

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Google AdWords's End Points

Ad Groups

Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.

Campaigns

Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.

Mixpanel's End Points

Mixpanel Events

Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.

Mixpanel Funnels

Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.

Mixpanel Segmentation

Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.

Mixpanel People Analytics

Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.

Mixpanel Retention

Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.