Integrate Google AdWords with Performance Horizon
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
About Performance Horizon
Performance Horizon is a SaaS marketing solution that facilitates the selective sharing of data between advertisers and publishers, allowing for better overall marketing performance. Since publishers have access to advertisers’ metadata, they can see which campaigns are most effective and work with the advertisers to create the most effective marketing solutions possible.
Popular Use Cases
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your Performance Horizon data to Amazon Redshift
Load your Performance Horizon data to Google BigQuery
ETL all your Performance Horizon data to Snowflake
Move your Performance Horizon data to MySQL
Integrate Google AdWords With Performance Horizon Today
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Google AdWords's End Points
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Performance Horizon's End Points
Performance Horizon Publisher
Obtain data on publishers that are connected through Performance Horizon’s marketing network. This data includes the publisher’s name, ID, and website, as well as the region the publisher is located in and what types of promotion they offer. This data will allow you to gauge how well individual regions and methods are performing.
Performance Horizon Advertiser
Retrieve data about a connected advertiser, including their contact information, advertiser ID, and payment data (such as the balance associated with that advertiser). This allows partners to see how marketing campaigns translate into conversions for the advertisers. It also allows them to see how much revenue those advertisers are generating for the publishers.
Performance Horizon Campaign
Get any campaign data that advertisers have made available to partners on the network, including campaign name and ID, how conversions are tracked, the conversion type that is tracked, and how publishers are paid for those conversions.
Performance Horizon Job
Create a job to handle large data requests on Performance Horizon and receive periodic updates on its progress. These updates include when it is estimated to be completed, what percentage of the job has been completed so far, and what its current status is.