Google AdWords and Secure File Transfer Protocol (SFTP) Integration

Google AdWords
Xplenty
Secure File Transfer Protocol (SFTP)

About Google AdWords

Google Adwords is an advertising solution that focuses on a cost-per-click (CPC) model, which means that you pay each time a user clicks on your ad. As a business owner, you set both the maximum budget that you are willing to spend on Adwords per day as well as the maximum amount you are willing to pay for each click on your ad. Google then takes that information and combines it with a “Quality Score,” which is Google’s rating of how relevant your product or service is to the keyword that was used. They then use that rating to create a sort of instant auction, wherein your quality score helps determines both if you beat out your competitors for ad space and how much you pay for doing so (a higher relevance means paying less per click, but you never pay more than your set maximum). Therefore, in order to create an optimal pricing structure in Adwords, it is vital for you to have a clear idea of your traffic data and user demographics.

About Secure File Transfer Protocol (SFTP)

SFTP (or Secure File Transfer Protocol) is a network protocol that provides file access, file transfer, and file management functionalities over any reliable data stream.