Integrate Google AdWords to Twilio

Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.

Visit Google AdWords Read the Docs

Popular Use Cases

Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:

Ad Groups

Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.

Campaigns

Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.

Why We Like Google AdWords

Cost-Effective

Adwords follows a pay-per-click model and you can set a limit for your daily ad spend. This means that your advertising costs will never go over budget.

Measurable

With Google Adwords, you can measure everything - number of clicks, click-through rate (CTR), number of impressions, conversion rate, etc. - so that you can fully understand your effectiveness and ROI.

Targeted

With Adwords’ sophisticated targeting - which includes location targeting, mobile targeting, language targeting and more - you will always reach a segmented, highly relevant audience.

Flexible

The Adwords tool is compatible with a range of other marketing tools and softwares. Additionally, you can easily change your targeting and budget as your business’ needs evolve.

Alex Townsend
Senior Business Analyst, iCharts

Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.

Xplenty and Google AdWords

Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.

Popular Use Cases

Xplenty can extract any data that you need from Twilio. Here are some of our most popular use cases:

Tasks

Retrieve data about tasks that are part of your team’s workflow and filter those tasks using an array of fields including priority, assignment status and name. This data can be gathered from within Twilio or integrated from external sources and added to Twilio’s workflow.

Events

Track each workspace event that occurs, including things like the creation of a new task, a worker being assigned to a task or a change in a worker’s activity status. You can use this data to both generate current analytics and store historical record data for future use.

Workers

Get data about your workers, including their activity, availability and relevant skills. This will help you both assign your workers the tasks that are most suited to their skill sets and ensure that those tasks are only assigned when workers are ready to tackle them.

Activities

Monitor a worker’s activity status and use it to determine whether or not to assign an open task to a specific worker.

Why Our Customers Choose Xplenty

Ownership

We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.

Control

Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.

Ease of Use

You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.

Reach

Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.