Integrate Google Analytics to Amazon Redshift
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Integrate Google Analytics to Amazon Redshift
Popular Use Cases
Xplenty can extract any data that you need from Google Analytics. Here are some of our most popular use cases:
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.
Why We Like Google Analytics
Identify Your Target Audience
Use the “Audience” tool to gain important information about your users, including age, gender, location and interests.
Google Analytics provides all the functionality of a paid tool with none of the cost. It can also give you important insights into where you should allocate your budget to save money and optimize your future spending.
Tracking things like traffic and keywords can help you get real-time insights into audience interest and campaign success. Use this information to make useful, trackable improvements over time.
Keeping track of metrics like page popularity and bounce rate can help you understand which pages are uninteresting, difficult to navigate, etc.
Director of Technology, Diray Media
We are currently using Xplenty for many of our ETL needs ingesting Google Adwords and Analytics, Facebook and Bing, among others, into our Redshift Data Warehouse. What sold us on Xplenty was your ability to keep the API's updated and in sync. We don't have to keep updating things on our end every time Google makes a change. The pipe doesn't break when using Xplenty.
Why We Like Amazon Redshift
Redshift’s Massively Parallel Processing (MPP) allows it to run queries more quickly and efficiently than ever before.
Most of the analytic tools that companies use today are SQL, and Redshift is SQL compatible. That means that the platform can leverage your existing tools quickly and efficiently.
The warehouse is incredibly scalable and flexible - allowing you to scale from single 160GB nodes all the way up to 16TB nodes - which means that it’ll handle whatever changes your business may require.
Redshift has no up-front costs, no long-term commitments, and an on-demand pricing structure, making it one of the most cost-effective choices out there.
Xplenty helps us to extract data from different sources, modeling them to our needs and then loading them where we want, scheduling tasks on demand for automation. The abstractions make it easier to work with, even to people with more knowledge on tech. Aside from that, their support is very good, and this makes a big difference for all levels of users and companies.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Amazon Redshift
Xplenty's data integration service can read data from and write data to Amazon Redshift securely and easily, allowing users to transform and load data directly from any data store into an Amazon Redshift instance. Xplenty can also be used to offload ETL workload from Redshift, allowing each platform to do what it does best: Xplenty for data integration and data preparation and Amazon Redshift for real-time querying.