Integrate Google Analytics to Google Cloud Spanner
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Integrate Google Analytics to Google Cloud Spanner
Popular Use Cases
Xplenty can extract any data that you need from Google Analytics. Here are some of our most popular use cases:
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.
Why We Like Google Analytics
Identify Your Target Audience
Use the “Audience” tool to gain important information about your users, including age, gender, location and interests.
Google Analytics provides all the functionality of a paid tool with none of the cost. It can also give you important insights into where you should allocate your budget to save money and optimize your future spending.
Tracking things like traffic and keywords can help you get real-time insights into audience interest and campaign success. Use this information to make useful, trackable improvements over time.
Keeping track of metrics like page popularity and bounce rate can help you understand which pages are uninteresting, difficult to navigate, etc.
Director of Technology, Diray Media
We are currently using Xplenty for many of our ETL needs ingesting Google Adwords and Analytics, Facebook and Bing, among others, into our Redshift Data Warehouse. What sold us on Xplenty was your ability to keep the API's updated and in sync. We don't have to keep updating things on our end every time Google makes a change. The pipe doesn't break when using Xplenty.
Why We Like Google Cloud Spanner
To help facilitate high availability, Spanner includes automatic synchronous replication, which allows for your data to always be up-to-date while still being as consistent as it would be with a traditional relational database.
Just like with any relational database, Spanner can handle SQL queries and schemas, and it even supports an array of languages. Spanner also facilitates the dataflow for the likes of Adwords and Gmail, so it’s built to meet your business needs no matter how globally-reaching your company is.
Since Google developed Spanner for its own global use, it has a built in global functionality, which allows spanner to scale to fit your needs. Your data can be stored on five nodes in one region or two hundred thousand nodes scattered around the world. This means your data is available whenever and wherever you need it.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Google Cloud Spanner
Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.