Integrate Google Analytics with HubSpot
About Google Analytics
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
About HubSpot
Hubspot’s services are centered around sales and marketing tools that help a company refocus their marketing efforts into inbound marketing. With Hubspot, a company can create content that attracts leads that are already interested in that company’s products and services. Then, users can take advantage of Hubspot’s marketing tools to collect contact information and customize visitors’ experiences so that they are more likely to make the conversion from interested leads into happy customers.
Popular Use Cases
Bring all your Google Analytics data to Amazon Redshift
Load your Google Analytics data to Google BigQuery
ETL all your Google Analytics data to Snowflake
Move your Google Analytics data to MySQL
Bring all your HubSpot data to Amazon Redshift
Load your HubSpot data to Google BigQuery
ETL all your HubSpot data to Snowflake
Move your HubSpot data to MySQL
Integrate Google Analytics With HubSpot Today
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Google Analytics's End Points
Accounts
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Web Properties
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Adwords Link
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.
HubSpot's End Points
Campaigns
See information on your various email campaigns and judge their large-scale success based on the status of the emails in that campaign i.e.how many emails were sent, delivered, opened, etc.
Contacts
Retrieve basic contact information like name, e-mail, unique ID, etc. This allows you to track those contacts in a number of other fields, which will help you score leads and gauge how effectively your customer interactions are translating into sales.
Contact list
Group your contacts together automatically based on a set of criteria - such as their lifecycle stage - or add them to a list manually. Then, use those lists to design targeted customer interactions, such as email campaigns.
Subscriptions
Track the status of various email subscriptions through a range of data, including who is subscribing, when emails are being sent and how the recipient is responding to the emails i.e.remaining subscribed, unsubscribing, reporting the email as spam, etc.
Email Events
Observe the activity on an individual email event. You can track the recipients and campaigns that those events are linked to and then see how the recipients interacted with the event i.e. if they opened the email, printed it, marked it as spam, forwarded it, etc.
Companies
Create a company entity in Hubspot by providing details, such as name, ID, and relevant description. You can access that company record to maintain and retrieve related data (such as associated contacts) which can then be tracked, analyzed, and/or integrated with other data sources.
Deals
Track the progress of a deal in your pipeline, allowing you to see which contacts and companies are associated with the deal, what pipeline the deal belongs to, and its current stage in the pipeline.
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