Integrate Google Hotel Price with AdRoll
About Google Hotel Price
Google Hotel Price allows users to search for hotels right on Google and in Google Maps, getting a list of hotels with prices, photos, reviews, and street view panoramas. Connecting your properties to this service can help you increase your traffic, expand your reach, and improve your reputation and user reviews.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
Bring all your Google Hotel Price data to Amazon Redshift
Load your Google Hotel Price data to Google BigQuery
ETL all your Google Hotel Price data to Snowflake
Move your Google Hotel Price data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate Google Hotel Price With AdRoll Today
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Google Hotel Price's End Points
Specify a report you want to receive or retrieve a list of available reports. This can give you a solid understanding of your numbers and help you develop long-term insights.
List your submitted bids, including information about each bid and that bid’s multipliers. This information can help you see if you are bidding competitively and determine how to drive more customer volume to your properties.
Retrieve values displayed in the Hotel Ads Center scorecard view. This includes account-specific data, price accuracy scores, performance stats, opportunity stats, and more.
Get a report of your feeds so that you can have an updated understanding of your availability, prices, and hotels. Additionally, get insight into any errors or warnings that Google encountered so you can identify and fix issues ASAP.
Retrieve itinerary - check-in dates, length of stay, room rates, etc. - and pricing data for a particular property. This data can help you understand customer behavior, seasonal changes, and more.
View your Hotel List Feed to see valid hotels and hotels that aren’t indexed. Use this information to clean up your hotel list and fix any issues, including duplicate data, ambiguous or invalid names, etc.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.