Integrate Google My Business with AdRoll
About Google My Business
The Google My Business API allows you to manage your business locations on Google so that your customers can always find you, no matter what device they’re using.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
Bring all your Google My Business data to Amazon Redshift
Load your Google My Business data to Google BigQuery
ETL all your Google My Business data to Snowflake
Move your Google My Business data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate Google My Business With AdRoll Today
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Google My Business's End Points
You can add admins to accounts or locations using just their Google account. That way, they can easily help manage your business.
In your Google accounts collection, you can list your account data, create an account, and update your accounts. This allows you to have full control over your business from one location.
Use the API to create and edit locations. Once they’re verified, these will help attract new customers and make your local business more visible over time.
Create metadata for an attribute. This contains display information for the attribute, including a localized name and a heading for grouping related attributes together.
A category allows you to describe what a business is. This will help you organize your Google My Business data over time.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.