Integrate Google Cloud Spanner to AdRoll
Google Spanner is a Google Cloud-based database system that is ACID compliant, horizontally scalable, and global. Spanner is the database that underpins much of Google’s own data collection, and it has been designed to offer the consistency of a relational database along with the freedom of a non-relational one.
Integrate Google Cloud Spanner to AdRoll
Why We Like Google Cloud Spanner
To help facilitate high availability, Spanner includes automatic synchronous replication, which allows for your data to always be up-to-date while still being as consistent as it would be with a traditional relational database.
Just like with any relational database, Spanner can handle SQL queries and schemas, and it even supports an array of languages. Spanner also facilitates the dataflow for the likes of Adwords and Gmail, so it’s built to meet your business needs no matter how globally-reaching your company is.
Since Google developed Spanner for its own global use, it has a built in global functionality, which allows spanner to scale to fit your needs. Your data can be stored on five nodes in one region or two hundred thousand nodes scattered around the world. This means your data is available whenever and wherever you need it.
Xplenty and Google Cloud Spanner
Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.
Popular Use Cases
Xplenty can extract any data that you need from AdRoll. Here are some of our most popular use cases:
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.