Integrate Google Cloud Spanner to HubSpot
Google Spanner is a Google Cloud-based database system that is ACID compliant, horizontally scalable, and global. Spanner is the database that underpins much of Google’s own data collection, and it has been designed to offer the consistency of a relational database along with the freedom of a non-relational one.
Integrate Google Cloud Spanner to HubSpot
Why We Like Google Cloud Spanner
To help facilitate high availability, Spanner includes automatic synchronous replication, which allows for your data to always be up-to-date while still being as consistent as it would be with a traditional relational database.
Just like with any relational database, Spanner can handle SQL queries and schemas, and it even supports an array of languages. Spanner also facilitates the dataflow for the likes of Adwords and Gmail, so it’s built to meet your business needs no matter how globally-reaching your company is.
Since Google developed Spanner for its own global use, it has a built in global functionality, which allows spanner to scale to fit your needs. Your data can be stored on five nodes in one region or two hundred thousand nodes scattered around the world. This means your data is available whenever and wherever you need it.
Xplenty and Google Cloud Spanner
Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.
Popular Use Cases
Xplenty can extract any data that you need from HubSpot. Here are some of our most popular use cases:
See information on your various email campaigns and judge their large-scale success based on the status of the emails in that campaign i.e.how many emails were sent, delivered, opened, etc.
Retrieve basic contact information like name, e-mail, unique ID, etc. This allows you to track those contacts in a number of other fields, which will help you score leads and gauge how effectively your customer interactions are translating into sales.
Group your contacts together automatically based on a set of criteria - such as their lifecycle stage - or add them to a list manually. Then, use those lists to design targeted customer interactions, such as email campaigns.
Track the status of various email subscriptions through a range of data, including who is subscribing, when emails are being sent and how the recipient is responding to the emails i.e.remaining subscribed, unsubscribing, reporting the email as spam, etc.
Observe the activity on an individual email event. You can track the recipients and campaigns that those events are linked to and then see how the recipients interacted with the event i.e. if they opened the email, printed it, marked it as spam, forwarded it, etc.
Create a company entity in Hubspot by providing details, such as name, ID, and relevant description. You can access that company record to maintain and retrieve related data (such as associated contacts) which can then be tracked, analyzed, and/or integrated with other data sources.
Track the progress of a deal in your pipeline, allowing you to see which contacts and companies are associated with the deal, what pipeline the deal belongs to, and its current stage in the pipeline.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.