Securely integrate Heroku Connect with Salesforce Pardot
Integrate Heroku Connect with Salesforce Pardot Today
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About Heroku Connect
Heroku Connect is a data integration tool that uses bi-directional synchronization between Salesforce and Heroku Postgres to harmonize Postgres data your Salesforce information like contacts, accounts, and custom objects. Heroku connect includes a user-friendly, point-and-click interface so non-tech-savvy users can set up the service in minutes without coding or complicated configuration procedures.
About Salesforce Pardot
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
Popular Use Cases
Bring all your Heroku Connect data to Amazon Redshift
Load your Heroku Connect data to Google BigQuery
ETL all your Heroku Connect data to Snowflake
Move your Heroku Connect data to MySQL
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Integrate Heroku Connect With Salesforce Pardot Today
Free 7-day trial. Easy setup. Cancel any time.
Heroku Connect's End Points
Heroku Connect Synchronization of Apps Across Heroku and Salesforce
Heroku Connect allows you to build apps with open source stacks, natively integrate the apps with Postgres, and directly sync them with Salesforce. By integrating your Salesforce data with Heroku Postgres, it's easy to combine the power of the Lightning Platform with Heroku. Heroku Connect makes the process of building apps that bring your data and processes to your users as easy as coding in SQL.
Heroku Connect External Objects
Heroku Connect External Objects let you make your Heroku Postgres database information available inside your Salesforce deployment. This empowers you to synchronize your information across both platforms as you create, read, update, and delete data. By creating sophisticated applications inside Heroku and making the app data available to your Salesforce processes, you'll present a seamless experience in Salesforce, while all of your data stays inside Heroku Postgres. Moreover, configuring Heroku-Salesforce integrations for data pertaining to apps, sensors, customers, and products is a simple, point-and-click process that doesn't require any coding skills. Heroku External Objects combined with Salesforce Connect makes it easy to create a seamless experience across all of your business systems.
Heroku Connect Data Security Compliance
Heroku Shield Connect supports the development of applications that share sensitive data with Salesforce while complying with the strictest data security standards. Safely integrate CRM data, Protected Health Information (PHI), Personally Identifiable Information (PII), contact information, account data, and custom objects between Heroku apps and Salesforce. Heroku Shield Connect provides an easy pathway for building advanced applications that need to adhere to the most complicated data security regulations, including HIPAA compliance.
Heroku Connect Easy Application Development and Scaling
Through its compatibility with the most popular stacks and programming languages, Heroku Connect facilitates easy application development. Its add-on ecosystem includes your favorite development tools and databases (like New Relic, Mongo, and Redis) so you can use them with the applications you're creating. Through Heroku's proven infrastructure, which currently supports 26 billion daily transactions for massive consumer websites (such as Upworthy and Bonobo) virtually limitless scaling is available for high volume applications.
Salesforce Pardot's End Points
Pardot Visitor Tracking
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot Tracking and Hosting Marketing Files
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot Real-Time Sales Updates
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Pardot Lead Scoring and Grading Features
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot Automated Lead Assignment
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot Lead Nurturing Tools
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
Pardot Form and Landing Page Tools
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot Progressive Profile Through Multi-Page Forms
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot Dynamic Content Tools
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot Mail Marketing Automation
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot Closed-Loop Reporting
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.