Integrate HubSpot with MailChimp
Hubspot’s services are centered around sales and marketing tools that help a company refocus their marketing efforts into inbound marketing. With Hubspot, a company can create content that attracts leads that are already interested in that company’s products and services. Then, users can take advantage of Hubspot’s marketing tools to collect contact information and customize visitors’ experiences so that they are more likely to make the conversion from interested leads into happy customers.
MailChimp is a marketing service designed to improve your email campaigns through easy-to-design, automated, and personalized emails. Some of the features that MailChimp uses to increase campaign performance include drag-and-drop email templates, automated product suggestions, follow-up emails based on customer actions and revenue reports. These can help refocus marketing campaigns to provide the customer experience that is most likely to translate into sales.
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HubSpot's End Points
See information on your various email campaigns and judge their large-scale success based on the status of the emails in that campaign i.e.how many emails were sent, delivered, opened, etc.
Retrieve basic contact information like name, e-mail, unique ID, etc. This allows you to track those contacts in a number of other fields, which will help you score leads and gauge how effectively your customer interactions are translating into sales.
Group your contacts together automatically based on a set of criteria - such as their lifecycle stage - or add them to a list manually. Then, use those lists to design targeted customer interactions, such as email campaigns.
Track the status of various email subscriptions through a range of data, including who is subscribing, when emails are being sent and how the recipient is responding to the emails i.e.remaining subscribed, unsubscribing, reporting the email as spam, etc.
Observe the activity on an individual email event. You can track the recipients and campaigns that those events are linked to and then see how the recipients interacted with the event i.e. if they opened the email, printed it, marked it as spam, forwarded it, etc.
Create a company entity in Hubspot by providing details, such as name, ID, and relevant description. You can access that company record to maintain and retrieve related data (such as associated contacts) which can then be tracked, analyzed, and/or integrated with other data sources.
Track the progress of a deal in your pipeline, allowing you to see which contacts and companies are associated with the deal, what pipeline the deal belongs to, and its current stage in the pipeline.
MailChimp's End Points
Monitor replies to your email campaigns based on a number of filters, including which campaigns have unread messages, which replies are part of a specific campaign and the dates that the replies were sent on. This allows you to more carefully track customer responses to your marketing efforts so that you can integrate that data into your marketing analytics efforts.
Track an array of analytical data about your MailChimp campaigns, including how many emails have been sent, whether they were delivered or bounced and how the recipients interacted with them (whether they opened them, forwarded them, subscribed, unsubscribed, etc). These reports can inform future campaign design by providing you with deeper analytics about which campaigns were most successful and why.
Retrieve data about your email campaigns, including the recipients, the type of campaign and how many emails have been delivered since the campaign began. You can then use this information to closely monitor the success of each campaign, which can be especially useful for those that are designed to test for marketing effectiveness, such as A/B campaigns.
Create a list of contacts that are subscribed to your email campaigns and define details about the campaigns themselves (like the email address that the emails will send from). Then, you can request metrics related to that list, such as how many emails have been delivered, how many subscribers the list has and how many people have unsubscribed since a campaign began.
Create targeted, automatic campaigns that will send emails in response to time-based and activity-based triggers. You can also use this endpoint to retrieve information about a specific automation, including how many emails have been delivered, what the defined triggers are and who the recipients are.