Integrate HubSpot with Sparkpost
Hubspot’s services are centered around sales and marketing tools that help a company refocus their marketing efforts into inbound marketing. With Hubspot, a company can create content that attracts leads that are already interested in that company’s products and services. Then, users can take advantage of Hubspot’s marketing tools to collect contact information and customize visitors’ experiences so that they are more likely to make the conversion from interested leads into happy customers.
Sparkpost is a cloud-based, API-driven email delivery service focused on providing reliable, high-quality, automated email campaigns. It ensures a 98% email delivery rate while facilitating transactional emails from a variety of triggers, including web purchases, account sign-ups, and password changes.
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HubSpot's End Points
See information on your various email campaigns and judge their large-scale success based on the status of the emails in that campaign i.e.how many emails were sent, delivered, opened, etc.
Retrieve basic contact information like name, e-mail, unique ID, etc. This allows you to track those contacts in a number of other fields, which will help you score leads and gauge how effectively your customer interactions are translating into sales.
Group your contacts together automatically based on a set of criteria - such as their lifecycle stage - or add them to a list manually. Then, use those lists to design targeted customer interactions, such as email campaigns.
Track the status of various email subscriptions through a range of data, including who is subscribing, when emails are being sent and how the recipient is responding to the emails i.e.remaining subscribed, unsubscribing, reporting the email as spam, etc.
Observe the activity on an individual email event. You can track the recipients and campaigns that those events are linked to and then see how the recipients interacted with the event i.e. if they opened the email, printed it, marked it as spam, forwarded it, etc.
Create a company entity in Hubspot by providing details, such as name, ID, and relevant description. You can access that company record to maintain and retrieve related data (such as associated contacts) which can then be tracked, analyzed, and/or integrated with other data sources.
Track the progress of a deal in your pipeline, allowing you to see which contacts and companies are associated with the deal, what pipeline the deal belongs to, and its current stage in the pipeline.
Sparkpost's End Points
Domains (Bounce, Inbound, and Tracking)
Create custom domains that replace both the default domains for bounced and inbound messages and the domain that Sparkpost uses to track email clickthroughs. This allows you to easily monitor email events, label various message types, and set up customized metric tracking.
Retrieve data about your Sparkpost account, including your usage statistics, account status, and subscription details. You can also use this endpoint to update your account and change account options like which data you are tracking and whether or not to allow transactional messages.
Track a wide range of email campaign metrics, including how many times links were clicked, how many messages were injected into Sparkpost, and how many messages were bounced, rejected, or delivered successfully. You can access this endpoint to generate deeper, more accurate analytics about your email campaigns so that you can focus on improving their performance.
Set up and/or retrieve a list of recipients for an email campaign. This includes a unique I.D. for the list, a name for the list, and the name, email, demographical data, and relevant tags for each recipient on the list. Then, use this endpoint to manage, track, and focus your email campaigns in Sparkpost.