Integrate Invoca with AdRoll
Invoca provides call tracking and analytics, allowing users to connect their phone calls and conversations to their larger sales and marketing journeys and use this information to drive revenue and delight their customers.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
Bring all your Invoca data to Amazon Redshift
Load your Invoca data to Google BigQuery
ETL all your Invoca data to Snowflake
Move your Invoca data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate Invoca With AdRoll Today
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Invoca's End Points
Report completed order information and other conversion events, allowing you to stay on top of changes that could be difficult to track, including phone conversions and revenue.
Integrate with the Invoca Marketing Automation platform to create, read, update, and delete your marketing and sales operations. This can help you understand campaign effectiveness and make actionable, positive changes.
Retrieve call transactions and correct existing transactions to stay on top of customer interactions.
Allocate a dynamic, trackable promo phone number from a RingPool. When people call, this returns a promo number and a formatted click-through URL. This can help you keep track of your efforts and credit your affiliates for calls.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.