Integrate MailChimp with Freshdesk
About MailChimp
MailChimp is a marketing service designed to improve your email campaigns through easy-to-design, automated, and personalized emails. Some of the features that MailChimp uses to increase campaign performance include drag-and-drop email templates, automated product suggestions, follow-up emails based on customer actions and revenue reports. These can help refocus marketing campaigns to provide the customer experience that is most likely to translate into sales.
About Freshdesk
Freshdesk is a customer support ticketing system that includes a range of ticketing tools such as ticket prioritization, service level agreements, native internal communication between collaborating agents, automated suggestions for ticket solutions and in-depth customer support analytics.
Popular Use Cases
Bring all your MailChimp data to Amazon Redshift
Load your MailChimp data to Google BigQuery
ETL all your MailChimp data to Snowflake
Move your MailChimp data to MySQL
Bring all your Freshdesk data to Amazon Redshift
Load your Freshdesk data to Google BigQuery
ETL all your Freshdesk data to Snowflake
Move your Freshdesk data to MySQL
Integrate MailChimp With Freshdesk Today
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MailChimp's End Points
MailChimp Conversations
Monitor replies to your email campaigns based on a number of filters, including which campaigns have unread messages, which replies are part of a specific campaign and the dates that the replies were sent on. This allows you to more carefully track customer responses to your marketing efforts so that you can integrate that data into your marketing analytics efforts.
MailChimp Reports
Track an array of analytical data about your MailChimp campaigns, including how many emails have been sent, whether they were delivered or bounced and how the recipients interacted with them (whether they opened them, forwarded them, subscribed, unsubscribed, etc). These reports can inform future campaign design by providing you with deeper analytics about which campaigns were most successful and why.
MailChimp Campaigns
Retrieve data about your email campaigns, including the recipients, the type of campaign and how many emails have been delivered since the campaign began. You can then use this information to closely monitor the success of each campaign, which can be especially useful for those that are designed to test for marketing effectiveness, such as A/B campaigns.
MailChimp Lists
Create a list of contacts that are subscribed to your email campaigns and define details about the campaigns themselves (like the email address that the emails will send from). Then, you can request metrics related to that list, such as how many emails have been delivered, how many subscribers the list has and how many people have unsubscribed since a campaign began.
MailChimp Automations
Create targeted, automatic campaigns that will send emails in response to time-based and activity-based triggers. You can also use this endpoint to retrieve information about a specific automation, including how many emails have been delivered, what the defined triggers are and who the recipients are.
Freshdesk's End Points
Freshdesk Agents
Create, view, and/or modify information associated with one of your support agents, including their contact information (name, email, phone number), their permission level and which customer support group they belong to. You can also see if the agent is currently available to take a ticket and how long they have been available for so that you can assign tickets to appropriately.
Freshdesk Conversations
Retrieve and update information about replies and notes associated with tickets, including the full text of the reply and the IDs of the agents, customer and support ticket associated with the conversation. This will not only allow you to integrate the full content of a support interaction into your customer support analytics but also allow Freshdesk to provide deeper analytics with regards to support agent performance.
Freshdesk Tickets
See an array of information about a support ticket, including the customer that submitted the ticket, the source they submitted it from, the assigned agent, the content of the support request and the priority that Freshdesk has assigned that ticket. This, along with data about the type of support issue that the ticket is addressing, will allow you to more effectively assign the right members of your support team to the right tickets.
Freshdesk Contacts
View data about a contact that has created a Freshdesk support ticket. This includes both basic contact information - like their name, email address, and social media ID - and information that will help you to more effectively assign the right agents to meet that contact’s needs, such as their preferred language, their associated tags and what other tickets they have submitted.