Integrate MailChimp with SendGrid
MailChimp is a marketing service designed to improve your email campaigns through easy-to-design, automated, and personalized emails. Some of the features that MailChimp uses to increase campaign performance include drag-and-drop email templates, automated product suggestions, follow-up emails based on customer actions and revenue reports. These can help refocus marketing campaigns to provide the customer experience that is most likely to translate into sales.
Sendgrid is a cloud-based email service that allows companies around the world to reliably deliver emails without having to build their own in-house email infrastructure. With Sendgrid, you can build and nurture your customer relationships by sending the right email, to the right people, at the right time.
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MailChimp's End Points
Monitor replies to your email campaigns based on a number of filters, including which campaigns have unread messages, which replies are part of a specific campaign and the dates that the replies were sent on. This allows you to more carefully track customer responses to your marketing efforts so that you can integrate that data into your marketing analytics efforts.
Track an array of analytical data about your MailChimp campaigns, including how many emails have been sent, whether they were delivered or bounced and how the recipients interacted with them (whether they opened them, forwarded them, subscribed, unsubscribed, etc). These reports can inform future campaign design by providing you with deeper analytics about which campaigns were most successful and why.
Retrieve data about your email campaigns, including the recipients, the type of campaign and how many emails have been delivered since the campaign began. You can then use this information to closely monitor the success of each campaign, which can be especially useful for those that are designed to test for marketing effectiveness, such as A/B campaigns.
Create a list of contacts that are subscribed to your email campaigns and define details about the campaigns themselves (like the email address that the emails will send from). Then, you can request metrics related to that list, such as how many emails have been delivered, how many subscribers the list has and how many people have unsubscribed since a campaign began.
Create targeted, automatic campaigns that will send emails in response to time-based and activity-based triggers. You can also use this endpoint to retrieve information about a specific automation, including how many emails have been delivered, what the defined triggers are and who the recipients are.
SendGrid's End Points
Create, manage, send, and schedule campaigns through Sendgrid. Then, monitor campaign performance and use that data to make any necessary pivots in your marketing strategies.
Specify an email address and receive daily, weekly, or monthly notifications regarding your email usage or stats. Use this information to get big-picture insights about email performance and success rates.
Easily unsubscribe email addresses, ensuring that none of your communication goes to the wrong audience.
Retrieve all of your email statistics within a specific date range. Use this data to monitor campaign performance, email frequency, and other relevant insights.
Tag emails by type or topic, and use this segmentation to send more targeted, precise communication to each of your audiences.
Manage your contacts, segmenting them, creating lists of recipients, adding recipients to specific campaigns, and more. This kind of flexible, targeted communication will not only improve open rates, but also increase customer satisfaction and overall ROI.