Integrate MailChimp with Zuora
MailChimp is a marketing service designed to improve your email campaigns through easy-to-design, automated, and personalized emails. Some of the features that MailChimp uses to increase campaign performance include drag-and-drop email templates, automated product suggestions, follow-up emails based on customer actions and revenue reports. These can help refocus marketing campaigns to provide the customer experience that is most likely to translate into sales.
Zuora is a subscription management tool that allows companies to manage every aspect of their subscription business and automate their customer lifecycles - all from a single platform. This allows businesses to keep up with fast-changing market strategies and maintain their ongoing subscriber relationships.
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MailChimp's End Points
Monitor replies to your email campaigns based on a number of filters, including which campaigns have unread messages, which replies are part of a specific campaign and the dates that the replies were sent on. This allows you to more carefully track customer responses to your marketing efforts so that you can integrate that data into your marketing analytics efforts.
Track an array of analytical data about your MailChimp campaigns, including how many emails have been sent, whether they were delivered or bounced and how the recipients interacted with them (whether they opened them, forwarded them, subscribed, unsubscribed, etc). These reports can inform future campaign design by providing you with deeper analytics about which campaigns were most successful and why.
Retrieve data about your email campaigns, including the recipients, the type of campaign and how many emails have been delivered since the campaign began. You can then use this information to closely monitor the success of each campaign, which can be especially useful for those that are designed to test for marketing effectiveness, such as A/B campaigns.
Create a list of contacts that are subscribed to your email campaigns and define details about the campaigns themselves (like the email address that the emails will send from). Then, you can request metrics related to that list, such as how many emails have been delivered, how many subscribers the list has and how many people have unsubscribed since a campaign began.
Create targeted, automatic campaigns that will send emails in response to time-based and activity-based triggers. You can also use this endpoint to retrieve information about a specific automation, including how many emails have been delivered, what the defined triggers are and who the recipients are.
Zuora's End Points
Get details about any payments that were sent to Zuora accounting, including the payment date, amount, and any unique identifiers that are associated with it. This will help you create more detailed and accurate sales analytics.
Retrieve data about any accounts that you have in Zuora - bank accounts, CRM, ERP - including the account’s name, ID, type, and description. Then, integrate this data with other endpoints to track income and expense details for each account. This will provide you with a more comprehensive understanding of your company’s overall performance.
Automate even the most complex revenue processes and accurately account for all of your business costs in order to have comprehensive accounting and more accurate reporting, forecasting, and projections.
Track which clients are subscribed to which plans, as well as when they subscribed, when they canceled, and how many users they are subscribed with. This field also allows you to track charges associated with those subscriptions so that you can monitor the revenue that they generate.
Track all bank transactions that are captured by Zuora, including both payments that you have received and business expenses that you have paid. Then, use that data to gain a better understanding of your finances. Specifically, look at details gathered from those transactions - such as the bank account IDs, transaction dates, amounts paid, and type of transaction - to better understand your finances and see if any changes need to be made.