Integrate Mention with AdRoll
Mention monitors conversations about a brand by tracking any time that the brand is mentioned on a range of online platforms, including social media, blogs, or news outlets. Mention can then analyze the sentiment of those conversations and send that information to users in the form of alerts. This data also allows Mention to gauge overall public sentiment and reputation of a brand. If those metrics seem particularly unusual - i.e. if there is a spike in negative public sentiment - they can send notifications immediately so that changes can be made.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
Bring all your Mention data to Amazon Redshift
Load your Mention data to Google BigQuery
ETL all your Mention data to Snowflake
Move your Mention data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate Mention With AdRoll Today
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Mention's End Points
Create or modify a Mention user account, including the user’s contact info, how often they receive alerts and what kind of access they have to the data on Mention. This allows you to ensure that users can operate as efficiently as possible and interact with Mention in a way that creates the best workflow for them.
Retrieve a list of mentions that have been tracked by your alerts, which can be filtered by a number of parameters including source, date range and tone. This query then returns details - like description, source and author’s influence score - about the relevant mentions, allowing you to gauge if the mention warrants a response.
Define the parameters of an alert, such as the alert’s name, query terms and tracked sources. Then, retrieve data about the mentions that have triggered the alert, including how many mentions there are and how important it is to respond to them.
Design tags, which can be used to filter responses generated by your alerts. Once a tag is created, you can either fetch all the Mentions with that tag in them or use the tag as one of many parameters to filter queries about the mentions in an alert.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.