Integrate Mention with CleverTap
Mention monitors conversations about a brand by tracking any time that the brand is mentioned on a range of online platforms, including social media, blogs, or news outlets. Mention can then analyze the sentiment of those conversations and send that information to users in the form of alerts. This data also allows Mention to gauge overall public sentiment and reputation of a brand. If those metrics seem particularly unusual - i.e. if there is a spike in negative public sentiment - they can send notifications immediately so that changes can be made.
CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.
Popular Use Cases
Bring all your Mention data to Amazon Redshift
Load your Mention data to Google BigQuery
ETL all your Mention data to Snowflake
Move your Mention data to MySQL
Bring all your CleverTap data to Amazon Redshift
Load your CleverTap data to Google BigQuery
ETL all your CleverTap data to Snowflake
Move your CleverTap data to MySQL
Integrate Mention With CleverTap Today
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Mention's End Points
Create or modify a Mention user account, including the user’s contact info, how often they receive alerts and what kind of access they have to the data on Mention. This allows you to ensure that users can operate as efficiently as possible and interact with Mention in a way that creates the best workflow for them.
Retrieve a list of mentions that have been tracked by your alerts, which can be filtered by a number of parameters including source, date range and tone. This query then returns details - like description, source and author’s influence score - about the relevant mentions, allowing you to gauge if the mention warrants a response.
Define the parameters of an alert, such as the alert’s name, query terms and tracked sources. Then, retrieve data about the mentions that have triggered the alert, including how many mentions there are and how important it is to respond to them.
Design tags, which can be used to filter responses generated by your alerts. Once a tag is created, you can either fetch all the Mentions with that tag in them or use the tag as one of many parameters to filter queries about the mentions in an alert.
CleverTap's End Points
Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.
CleverTap People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
CleverTap API Endpoints
Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.