Microsoft Azure SQL Database
Xplenty
Google AdWords

Integrate Microsoft Azure SQL Database to Google AdWords

Microsoft Azure SQL Database is a relational database service in the cloud based on the market-leading Microsoft SQL Server engine, with mission-critical capabilities.

SQL Database delivers predictable performance, scalability with no downtime, business continuity and data protection—all with near-zero administration.

You can focus on rapid app development and accelerating your time to market, rather than managing virtual machines and infrastructure.

Because it's based on the SQL Server engine, SQL Database supports existing SQL Server tools, libraries and APIs, which makes it easier for you to move and extend to the cloud.


Integrate Microsoft Azure SQL Database to Google AdWords
Dave Schuman
Alex Townsend
Senior Business Analyst, iCharts
Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.

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Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.


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Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.

Xplenty and Google AdWords

Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.

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