Integrate Microsoft Azure SQL Database with Oracle Responsys

About Microsoft Azure SQL Database

Microsoft Azure is a public cloud computing service designed for building, testing, launching, and managing applications and services via Microsoft-managed data centers. Through its platform-as-a-service (PaaS), software-as-a-service (SaaS), and infrastructure-as-a-service (Iaas) offerings, Microsoft Azure integrates with a wide range of programming languages and tools. In addition to working with Microsoft’s proprietary software and systems, Azure is compatible with third-party solutions, including Linux. As an extremely popular cloud services platform, many businesses and enterprises have used Microsoft Azure to migrate their computer systems to the cloud and eliminate the costs and staff requirements needed to maintain physical onsite servers.

About Oracle Responsys

Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you’re communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.

Popular Use Cases

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Microsoft Azure SQL Database's End Points

Microsoft Azure Virtual Machines

As one of its IaaS features, Microsoft Azure allows users to deploy virtual machines developed in Windows or Linux.

Microsoft Azure App Services

As one of its PaaS features, Azure App Services allows you to publish and manage websites and web applications.

Microsoft Azure WebApps

WebApps is Microsoft Azure's high-density web hosting service, which allows you to build web applications more efficiently with PHP, Node.Js, or Python, then deploy them on the Azure Cloud.

Microsoft Azure WebJobs

WebJobs gives you the ability to launch applications in the Microsoft App Services space and host them in the cloud.

Microsoft Azure Mobile Engagement Services

Microsoft Azure's mobile engagement service provides real-time tracking, data analytics, and deep insights to better understand user engagement and behavior for your mobile applications.

Microsoft Azure HockeyApp

Microsoft Azure's HockeyApp is a productivity-enhancing driver that helps you design, build, beta test, and distribute mobile apps more efficiently.

Microsoft Azure REST and SDK APIs

Azure's REST and SDK APIs allow you to store and access your application data on Azure's cloud platform.

Microsoft Azure Table Services

Azure Table Services facilitates the storage of data in structured text form so you can access it via a partition and primary key.

Microsoft Azure Blob Service

Blob Service empowers you to store unstructured text information and binary data as 'Blobs' accessible through HTTPS.

Microsoft Azure Queue Service

Queue Service streamlines asynchronous communication across multiple programs.

Microsoft Azure File Service

Azure File Service facilitates cloud data storage via REST API and the SMB Protocol.

Microsoft Azure Search Functionality

Azure's data search functionality supports more efficient data searching with REST and SDK APIs.

Microsoft Azure SQL Data Warehouse

Azure's SQL data warehouse is managed by Microsoft within the Azure Cloud Facility. It offers high-performance querying and enhanced data security.

Microsoft Azure Messaging Service

Azure Service Bus is a messaging service that facilitates communication between the Azure Cloud and applications operating on-site and off-site to build more reliable and scalable applications. The Azure Service Bus supports communication via Event Hubs, Queues, Topics, and Relays.

Microsoft Azure Automation Features

Azure Automation allows users to automate frequently-repeated tasks that they perform in their cloud and enterprise environments to save time and prevent human errors. Automation improves the reliability of common administrative tasks. Azure automation allows you to schedule tasks with runbooks or use Desired State Configuration for the automation of configuration management tasks.

Oracle Responsys's End Points

Responsys Building, Personalizing, Sending, and Managing Emails

Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.

Responsys Online Marketing Tools

Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.

Responsys Search Tracking and Optimization

Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.

Responsys Lead Management Features

Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.

Responsys Lead Nurturing

Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.

Responsys Automated Task Creation and CRM Integration

Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.

Responsys Additional Features

The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.

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