Integrate Mixpanel with Sparkpost
Mixpanel gathers product usage data, including metrics like what features are being used most frequently, the number of active users, and when user engagement rises or drops. It also automatically collects data on all user actions and uses that data to provide a variety of useful insights, such as automatic suggestions for how to improve customer retention and lead acquisition. Since usage data is collected from the start, Mixpanel can also track newly defined metrics using historical data.
Sparkpost is a cloud-based, API-driven email delivery service focused on providing reliable, high-quality, automated email campaigns. It ensures a 98% email delivery rate while facilitating transactional emails from a variety of triggers, including web purchases, account sign-ups, and password changes.
Popular Use Cases
Bring all your Mixpanel data to Amazon Redshift
Load your Mixpanel data to Google BigQuery
ETL all your Mixpanel data to Snowflake
Move your Mixpanel data to MySQL
Bring all your Sparkpost data to Amazon Redshift
Load your Sparkpost data to Google BigQuery
ETL all your Sparkpost data to Snowflake
Move your Sparkpost data to MySQL
Integrate Mixpanel With Sparkpost Today
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Mixpanel's End Points
Get any or all raw event data that has been collected by Mixpanel, including what events have occurred, when they happened, and any relevant properties about those events. Then, integrate this raw data with other data sources to get new or deeper usage analytics.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather event data that is filtered into segments by an array of properties, such as date range, country, and specific search terms. Then, use that filtered Mixpanel data to get deeper, more detailed analytics into your product performance.
Mixpanel People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, you can feed that Mixpanel data into your analytics to provide a more comprehensive view of your retention trends over time.
Sparkpost's End Points
Sparkpost Domains (Bounce, Inbound, and Tracking)
Create custom domains that replace both the default domains for bounced and inbound messages and the domain that Sparkpost uses to track email clickthroughs. This allows you to easily monitor email events, label various message types, and set up customized metric tracking.
Retrieve data about your Sparkpost account, including your usage statistics, account status, and subscription details. You can also use this endpoint to update your account and change account options like which data you are tracking and whether or not to allow transactional messages.
Track a wide range of email campaign metrics, including how many times links were clicked, how many messages were injected into Sparkpost, and how many messages were bounced, rejected, or delivered successfully. You can access this endpoint to generate deeper, more accurate analytics about your email campaigns so that you can focus on improving their performance.
Sparkpost Recipient Lists
Set up and/or retrieve a list of recipients for an email campaign. This includes a unique I.D. for the list, a name for the list, and the name, email, demographical data, and relevant tags for each recipient on the list. Then, use this endpoint to manage, track, and focus your email campaigns in Sparkpost.