Integrate Oracle Responsys with GoodData

About Oracle Responsys

Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you’re communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.

About GoodData

According to the platform’s marketing literature, GoodData’s powers ‘50% of Fortune 500 companies, over 80,000 businesses, and millions of concurrent users.’ With its motto, ‘analytics for everyone,’ the solution offers an easy-to-use, drag-and-drop analytics interface so anyone across your organization — regardless of their tech knowledge — can set up dashboards and explore business insights to collaborate with team members and make better decisions. The platform also includes out-of-the-box and customizable machine learning algorithms for advanced forecasting and analytics. Moreover, because GoodData can process large, complex, and siloed datasets, this BI solution can scale to handle virtually any size demand.

Popular Use Cases

Bring all your Oracle Responsys data to Amazon Redshift

Load your Oracle Responsys data to Google BigQuery

ETL all your Oracle Responsys data to Snowflake

Move your Oracle Responsys data to MySQL

Bring all your GoodData data to Amazon Redshift

Load your GoodData data to Google BigQuery

ETL all your GoodData data to Snowflake

Move your GoodData data to MySQL

Integrate Oracle Responsys With GoodData Today

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Oracle Responsys's End Points

Responsys Building, Personalizing, Sending, and Managing Emails

Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.

Responsys Online Marketing Tools

Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.

Responsys Search Tracking and Optimization

Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.

Responsys Lead Management Features

Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.

Responsys Lead Nurturing

Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.

Responsys Automated Task Creation and CRM Integration

Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.

Responsys Additional Features

The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.

GoodData's End Points

GoodData Analytics, Dashboards, Visualizations

GoodData features dashboards that you can easily embed into your desktop or mobile applications, so your business insights and visualizations are accessible wherever you need them to be. The platform includes customizable, interactive visualizations and drag-and-drop analytics and discovery tools. It also features easy-to-set-up machine-learning algorithms for forecasting and better decision-making.

GoodData Embedded Analytics

GoodData allows you to tailor each of your customer's experiences with personalized, embedded analytics and data models. By putting more power into your customers' hands, the platform lets your more tech-savvy users design and publish their own reports, dashboards, and visual presentations. Moreover, after developing new analytical features, you can distribute updates seamlessly across tens of thousands of users at once, or you can centrally manage distribution and customize the updates and features that different product audiences receive.

GoodData Data Ingestion at Scale

GoodData's fault-tolerant data pipeline enables high-speed ingestion of terabytes of information for tens of thousands of users. The platform also helps you respond to issues through constant monitoring and alerts that integrate with your incident response systems. GoodData's pre-built modules for data ingestion, transformation, and distribution offer time-saving advantages. Set up your data transformations in SQL and JDBC, and modify GoodData's pre-built modules with Python, Ruby, and Java SDKs.

GoodData Scalability

GoodData is an enterprise-level solution that offers reliable, real-time processing and insights at scale — no matter how many clients — with a capacity to handle virtually any size dataset.

GoodData Security and Compliance

GoodData offers the latest in data security technologies and risk management features so any size company can meet its industry's compliance and information security requirements. GoodData's Security Shield system is the platform's basic-level security offering, which adheres to standard best practices for cloud-based data protection, including ISO 27001:2013 compliance, GDPR compliance, and SOC2 Type II. Meanwhile, Enterprise Shield Security is GoodData's higher-level security offering, which offers protection for enterprises handling extra-sensitive and/or strictly-regulated information.

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