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About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you’re communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
As a flexible business intelligence solution, QlikView services over 24,000 organizations around the world. The platform includes easy-to-use BI tools that facilitate the consolidation, searching, and visual analysis of your data for deeper business insights and better decision-making. Perhaps the most popular part of QlikView is the fact that it takes only minutes to learn how to use this highly intuitive platform, which offers an endless variety of querying capabilities without you needing to apply strictly defined structures to your data. Plus, QlikView is neatly packaged in a clean and simple user interface.
Popular Use Cases
Bring all your Oracle Responsys data to Amazon Redshift
Load your Oracle Responsys data to Google BigQuery
ETL all your Oracle Responsys data to Snowflake
Move your Oracle Responsys data to MySQL
Integrate Oracle Responsys With QlikView Today
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Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.
QlikView's End Points
QlikView Qlik Sense Data Analytics Platform
QlikView prides itself on being an 'agent of transformation' for businesses and organizations via the 'Qlik Sense' associative data analytics engine and artificial intelligence technologies. Moreover, the solution's multi-cloud architecture gives you the freedom to deploy whatever combination of on-premises, private cloud, or SaaS you want. Scale to the parameters you require with open APIs, data integration features, and flexible governance. QlikView empowers all team members — regardless of their technical skill levels — to participate in making better, data-driven decisions.
QlikView Data Integration
QlikView acquired Attunity to bring enterprise-level data integration and real-time analytics to its customers via a 'DataOps' approach to data integration. The platform automates data streaming, refinement, cataloging, and publishing to offers real-time data that's ready for analytics.
QlikView Embedded Analytics
QlikView's embedded analytics features allow you to seamlessly embed your QlikView analytics content and interactive dashboards within products, websites, portals, and applications. This empowers users and customers to access important information, metrics, and insights without needing to switch to a separate platform.
QlikView Developer Platforms
QlikView's developer platforms provide the tools your developers need to build, extend, and launch customized, data-driven apps and analytics. The solution offers native, cloud analytics development through the Qlik Core platform — which features an associative engine and open source libraries. This empowers developers to create interactive applications that you can deliver at any scale in any cloud-based architecture.