Integrate Performance Horizon with CallRail
About Performance Horizon
Performance Horizon is a SaaS marketing solution that facilitates the selective sharing of data between advertisers and publishers, allowing for better overall marketing performance. Since publishers have access to advertisers’ metadata, they can see which campaigns are most effective and work with the advertisers to create the most effective marketing solutions possible.
CallRail provides businesses with tracking phone numbers that they can use to gather valuable customer interaction data from phone calls. This includes the source of the call - an advertisement on social media, for example - as well as information about the callers themselves. Additionally, once a call is completed, CallRail automatically generates a transcript of the call. By gathering this data, CallRail allows businesses to score their leads more easily and gauge the effectiveness of different marketing campaigns.
Popular Use Cases
Bring all your Performance Horizon data to Amazon Redshift
Load your Performance Horizon data to Google BigQuery
ETL all your Performance Horizon data to Snowflake
Move your Performance Horizon data to MySQL
Bring all your CallRail data to Amazon Redshift
Load your CallRail data to Google BigQuery
ETL all your CallRail data to Snowflake
Move your CallRail data to MySQL
Integrate Performance Horizon With CallRail Today
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Performance Horizon's End Points
Obtain data on publishers that are connected through Performance Horizon’s marketing network. This data includes the publisher’s name, ID, and website, as well as the region the publisher is located in and what types of promotion they offer. This data will allow you to gauge how well individual regions and methods are performing.
Retrieve data about a connected advertiser, including their contact information, advertiser ID, and payment data (such as the balance associated with that advertiser). This allows partners to see how marketing campaigns translate into conversions for the advertisers. It also allows them to see how much revenue those advertisers are generating for the publishers.
Get any campaign data that advertisers have made available to partners on the network, including campaign name and ID, how conversions are tracked, the conversion type that is tracked, and how publishers are paid for those conversions.
Create a job to handle large data requests on Performance Horizon and receive periodic updates on its progress. These updates include when it is estimated to be completed, what percentage of the job has been completed so far, and what its current status is.
CallRail's End Points
Create separate companies with different configurations and tracking numbers. Then, you can retrieve information like the company’s name, creation date, lead scoring settings and company ID. This will allow you to track each different parameter in your analytics.
Track any users who have access to your call data at various permission levels. This field provides you with contact information about the user - including their name, email, user ID, role and company - so that you can integrate your user and company data for analysis.
Retrieve an account’s name and ID and choose whether or not to enable outbound call recording. Since this is the top level object for CallRail, you can also use that account ID to integrate data - such as “Company” or “Tracker” - that is generated by any lower level object within that account.
Retrieve data from other data sources by integrating CallRail data with third party tools. The data in this field includes the name of the third party tool being integrated, the type of integration, its status, the unique integration ID, and associated companies. CallRail can use all of this data to provide more robust marketing analytics.
Gather call data from tracking numbers that can either be linked to a specific source or associated with a particular visitor. This field can retrieve a variety of data from those calls, including the tracker ID, tracking numbers and associated companies. This information can help you qualify leads and gauge the effectiveness of marketing campaigns.
Retrieve data on an individual call, including the duration, source, phone number and status i.e., whether it was answered, missed, etc. Additionally, you can retrieve contact information for the caller, including their name, phone number, and whether or not CallRail rates the call as having provided a good lead.