Integrate Performance Horizon with Salesforce
About Performance Horizon
Performance Horizon is a SaaS marketing solution that facilitates the selective sharing of data between advertisers and publishers, allowing for better overall marketing performance. Since publishers have access to advertisers’ metadata, they can see which campaigns are most effective and work with the advertisers to create the most effective marketing solutions possible.
Salesforce is a CRM service that provides access to all sorts of useful data by logging and collecting customer interactions, regardless of where they take place. Whether it’s a phone call, a website transaction, or a post on social media, Salesforce can offer instant customer data, which allows for faster, more informed decisions when running a business.
Popular Use Cases
Bring all your Performance Horizon data to Amazon Redshift
Load your Performance Horizon data to Google BigQuery
ETL all your Performance Horizon data to Snowflake
Move your Performance Horizon data to MySQL
Bring all your Salesforce data to Amazon Redshift
Load your Salesforce data to Google BigQuery
ETL all your Salesforce data to Snowflake
Move your Salesforce data to MySQL
Integrate Performance Horizon With Salesforce Today
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Performance Horizon's End Points
Obtain data on publishers that are connected through Performance Horizon’s marketing network. This data includes the publisher’s name, ID, and website, as well as the region the publisher is located in and what types of promotion they offer. This data will allow you to gauge how well individual regions and methods are performing.
Retrieve data about a connected advertiser, including their contact information, advertiser ID, and payment data (such as the balance associated with that advertiser). This allows partners to see how marketing campaigns translate into conversions for the advertisers. It also allows them to see how much revenue those advertisers are generating for the publishers.
Get any campaign data that advertisers have made available to partners on the network, including campaign name and ID, how conversions are tracked, the conversion type that is tracked, and how publishers are paid for those conversions.
Create a job to handle large data requests on Performance Horizon and receive periodic updates on its progress. These updates include when it is estimated to be completed, what percentage of the job has been completed so far, and what its current status is.
Salesforce's End Points
Track valuable lead information like who your leads are, their contact information, where they were first met and their contact status.
Store a contact’s name, mailing address and email, along with the date they were last contacted and the date they should be contacted again.
Create an account for any business or person that it may be useful to track. hen, use that account number to integrate and track any other important information associated with that account holder.
Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.
Track a product’s name, description and category. Then, use a product code to search for the product internally, track its progress, or incorporate new data regarding the product.
Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.
Schedule events that are designed to help a business develop customer relationships and keep track of logistical data. You can also track if this event is related to a specific lead, contact, or opportunity.
Create objects specific to your company’s needs that better manage what types of data you collect from your interactions and data sources. You can either create a wholly new custom object in which you define all the parameters, or you can customize a standard object to better fit your needs.