Integrate Performance Horizon with YouTube
About Performance Horizon
Performance Horizon is a SaaS marketing solution that facilitates the selective sharing of data between advertisers and publishers, allowing for better overall marketing performance. Since publishers have access to advertisers’ metadata, they can see which campaigns are most effective and work with the advertisers to create the most effective marketing solutions possible.
YouTube is the world’s largest video-sharing website. While anyone can upload content to YouTube, businesses can take it to the next level by creating their own channel, where viewers can subscribe to watch videos, view playlists, and participate in discussions.
Popular Use Cases
Bring all your Performance Horizon data to Amazon Redshift
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Bring all your YouTube data to Amazon Redshift
Load your YouTube data to Google BigQuery
ETL all your YouTube data to Snowflake
Move your YouTube data to MySQL
Integrate Performance Horizon With YouTube Today
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Performance Horizon's End Points
Obtain data on publishers that are connected through Performance Horizon’s marketing network. This data includes the publisher’s name, ID, and website, as well as the region the publisher is located in and what types of promotion they offer. This data will allow you to gauge how well individual regions and methods are performing.
Retrieve data about a connected advertiser, including their contact information, advertiser ID, and payment data (such as the balance associated with that advertiser). This allows partners to see how marketing campaigns translate into conversions for the advertisers. It also allows them to see how much revenue those advertisers are generating for the publishers.
Get any campaign data that advertisers have made available to partners on the network, including campaign name and ID, how conversions are tracked, the conversion type that is tracked, and how publishers are paid for those conversions.
Create a job to handle large data requests on Performance Horizon and receive periodic updates on its progress. These updates include when it is estimated to be completed, what percentage of the job has been completed so far, and what its current status is.
YouTube's End Points
You can both create your own YouTube channel and follow other channels from your homepage. Viewing channel information can help you better understand a business’ interests, industry, and social networks.
Explore and analyze the activities that users have taken on a specific channel. These can include things like rating a video, sharing a video, or marking a video as a favorite. Use this information to better understand user interests and the content effectiveness.
Subscribing to a YouTube channel allows you to stay on top of that channel’s new content. Viewing a channel’s subscriptions can also help you better understand key information about your target demographic.
With playlists, you can group similar videos together, giving users straightforward access to content they may be interested in. Monitor popular playlists to better understand audience behavior and interests.
Post, view, and search individual videos based on things like content, titles, and views. Monitor clicks, views, likes, and shares to better understand and target your content.