Integrate Promoter.io to Google AdWords
Promoter.io generates a Net Promoter Score (NPS) for companies by sending their customers surveys and using the results to segment them into promoters, passives, and detractors. It can also evaluate written customer feedback - assessing it for positivity and negativity - and allow users to add relevant tags to customer responses. Users can then view an analytics dashboard in Promoter.io to track a company’s NPS over time and monitor the emergence of various response trends.
Integrate Promoter.io to Google AdWords
Popular Use Cases
Xplenty can extract any data that you need from Promoter.io. Here are some of our most popular use cases:
Create or retrieve data about a contact, including their name, contact ID, email, and any attributes that have been assigned to them. Then, use those attributes to filter your NPS analytics so that they show company performance within a more specific set of parameters.
Set up an email campaign on Promoter.io by providing the name of the campaign, the dates it will run, and the contact list the campaign is being sent to. Then, specify whether to survey the entire contact list or only contacts that haven’t been surveyed yet. This will allow you to create specialized campaigns for the new recipients on your lists.
Retrieve customer feedback that Promoter.io has collected, including the contact information for the respondee, the score they chose, any comments they left, and whether those comments are positive or negative.
Create or modify a list of recipients that you wish to survey. You can choose to allow Promoter.io to automatically add contacts as you survey them, or you can integrate Promoter.io with an existing contact list that you wish to survey.
Personalize the email templates used for your survey campaigns by branding them with your logo, writing introductions to the survey questions, or specifying what products or companies the surveys are for.
Popular Use Cases
Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Why We Like Google AdWords
Adwords follows a pay-per-click model and you can set a limit for your daily ad spend. This means that your advertising costs will never go over budget.
With Google Adwords, you can measure everything - number of clicks, click-through rate (CTR), number of impressions, conversion rate, etc. - so that you can fully understand your effectiveness and ROI.
With Adwords’ sophisticated targeting - which includes location targeting, mobile targeting, language targeting and more - you will always reach a segmented, highly relevant audience.
The Adwords tool is compatible with a range of other marketing tools and softwares. Additionally, you can easily change your targeting and budget as your business’ needs evolve.
Senior Business Analyst, iCharts
Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Google AdWords
Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.