Integrate Salesforce Pardot with Fullstory
About Salesforce Pardot
With Pardot B2B marketing automation by Salesforce, businesses can streamline and simplify their marketing automations. This allows them to improve their overall business efficiency and long-term strategies, aligning their sales and marketing teams, generating better leads, improving their email marketing, and more.
Fullstory helps companies record and analyze their customer communications by recording user sessions, providing detailed step-by-step logs of everything customers did during their sessions and storing that information for later retrieval and analysis. Fullstory can then be searched for specific events, including link usage, rage clicks or dead clicks. In addition to data on individual sessions, Fullstory can also retrieve analytics on aggregate customer behavior, showing the most clicked items, the most rage clicked areas, the most navigated to sites, etc.
Popular Use Cases
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Bring all your Fullstory data to Amazon Redshift
Load your Fullstory data to Google BigQuery
ETL all your Fullstory data to Snowflake
Move your Fullstory data to MySQL
Integrate Salesforce Pardot With Fullstory Today
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Salesforce Pardot's End Points
Salesforce Pardot Accounts
Create an account for any business or person that it may be useful to track. Then, use that account number to integrate and track any other important information associated with that account holder.
Salesforce Pardot Campaigns
Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.
Salesforce Pardot Forms
Fully control and streamline your forms. This will help you send the right communication to the right people at the right time.
Salesforce Pardot Opportunities
Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to Salesforce Pardot leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.
Salesforce Pardot Lifecycle History
Track a prospect’s lifecycle history, including their current lifecycle stage, the ID of the stage they will be in next, the time it was created, and more. Use this data to understand your conversions, customer retention rates, and more.
Salesforce Pardot Lists
Control, track, and edit your lists, including list name, description, last time it was updated, and more. This can help with segmentation, targeting, and long-term customer retention.
Salesforce Pardot Tags
Search for Salesforce Pardot tags, get a list of recently tagged media, or retrieve information about a tag object. Then use these tags to track more specific data from integrated data sources. This will allow for better, more detailed organizational structures.
Fullstory's End Points
Provide a user ID and/or email address to get a list of every session associated with a specific user up to the defined limit. Entries in that list include the user ID and email address, the time the session occurred, and the Fullstory session URL, all of which can be used to access the data from that session if desired.
Retrieve a list of 20 available data bundles from a specific timestamp onward. Then, export the most valuable data bundles from that list so that they can be integrated with other relevant data sources to give you a deeper overall view of your customer’s experience.