Integrate Salesforce Pardot with GoodData
About Salesforce Pardot
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
According to the platform’s marketing literature, GoodData’s powers ‘50% of Fortune 500 companies, over 80,000 businesses, and millions of concurrent users.’ With its motto, ‘analytics for everyone,’ the solution offers an easy-to-use, drag-and-drop analytics interface so anyone across your organization — regardless of their tech knowledge — can set up dashboards and explore business insights to collaborate with team members and make better decisions. The platform also includes out-of-the-box and customizable machine learning algorithms for advanced forecasting and analytics. Moreover, because GoodData can process large, complex, and siloed datasets, this BI solution can scale to handle virtually any size demand.
Popular Use Cases
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Bring all your GoodData data to Amazon Redshift
Load your GoodData data to Google BigQuery
ETL all your GoodData data to Snowflake
Move your GoodData data to MySQL
Integrate Salesforce Pardot With GoodData Today
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Salesforce Pardot's End Points
Pardot Visitor Tracking
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot Tracking and Hosting Marketing Files
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot Real-Time Sales Updates
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Pardot Lead Scoring and Grading Features
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot Automated Lead Assignment
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot Lead Nurturing Tools
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
Pardot Form and Landing Page Tools
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot Progressive Profile Through Multi-Page Forms
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot Dynamic Content Tools
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot Mail Marketing Automation
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot Closed-Loop Reporting
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.
GoodData's End Points
GoodData Analytics, Dashboards, Visualizations
GoodData features dashboards that you can easily embed into your desktop or mobile applications, so your business insights and visualizations are accessible wherever you need them to be. The platform includes customizable, interactive visualizations and drag-and-drop analytics and discovery tools. It also features easy-to-set-up machine-learning algorithms for forecasting and better decision-making.
GoodData Embedded Analytics
GoodData allows you to tailor each of your customer's experiences with personalized, embedded analytics and data models. By putting more power into your customers' hands, the platform lets your more tech-savvy users design and publish their own reports, dashboards, and visual presentations. Moreover, after developing new analytical features, you can distribute updates seamlessly across tens of thousands of users at once, or you can centrally manage distribution and customize the updates and features that different product audiences receive.
GoodData Data Ingestion at Scale
GoodData's fault-tolerant data pipeline enables high-speed ingestion of terabytes of information for tens of thousands of users. The platform also helps you respond to issues through constant monitoring and alerts that integrate with your incident response systems. GoodData's pre-built modules for data ingestion, transformation, and distribution offer time-saving advantages. Set up your data transformations in SQL and JDBC, and modify GoodData's pre-built modules with Python, Ruby, and Java SDKs.
GoodData is an enterprise-level solution that offers reliable, real-time processing and insights at scale — no matter how many clients — with a capacity to handle virtually any size dataset.
GoodData Security and Compliance
GoodData offers the latest in data security technologies and risk management features so any size company can meet its industry's compliance and information security requirements. GoodData's Security Shield system is the platform's basic-level security offering, which adheres to standard best practices for cloud-based data protection, including ISO 27001:2013 compliance, GDPR compliance, and SOC2 Type II. Meanwhile, Enterprise Shield Security is GoodData's higher-level security offering, which offers protection for enterprises handling extra-sensitive and/or strictly-regulated information.