Securely integrate Salesforce Pardot with Revinate
About Salesforce Pardot
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
Revinate’s Guest Data Platform includes a suite of products and tools to support the automation of marketing and reputation management activities in the hotel and hospitality industry. These include Revinate Marketing, Revinate Hotel CRM, and Revinate Guest Feedback.
Popular Use Cases
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Bring all your Revinate data to Amazon Redshift
Load your Revinate data to Google BigQuery
ETL all your Revinate data to Snowflake
Move your Revinate data to MySQL
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Salesforce Pardot's End Points
Pardot Visitor Tracking
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot Tracking and Hosting Marketing Files
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot Real-Time Sales Updates
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Pardot Lead Scoring and Grading Features
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot Automated Lead Assignment
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot Lead Nurturing Tools
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
Pardot Form and Landing Page Tools
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot Progressive Profile Through Multi-Page Forms
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot Dynamic Content Tools
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot Mail Marketing Automation
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot Closed-Loop Reporting
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.
Revinate's End Points
Revinate Marketing includes drag-and-drop, no-code tools to help you establish better relationships with guests through beautiful, responsive email marketing campaigns. The platform's email marketing tools facilitate the creation and sending of relevant, personalized electronic communications that stand out in your hotel guest's busy email inboxes.
Revinate Email Marketing Design and Automation
Revinate's no-code interface empowers non-tech-savvy users to create automated lifecycle email drip campaigns. The platform allows you to quickly build and send emails that notify guests of hotel discounts, promotions, and special offers. You can also personalize your email campaigns through triggered automation, dynamic content, segmentation, and merge tags.
Revinate Marketing Analytics
Revinate Marketing also includes powerful analytics tools to provide the actionable insights you need to understand what's working and boost conversion rates. Perform A/B testing on your subject lines, copy, offers, and calls to action to identify what produces the highest chance of conversion. Monitor and benchmark the results of your campaigns, see where guests are clicking, and understand guest behavior in response to your marketing through easy-to-understand, real-time reports.
Revinate Hotel CRM
Revinate Hotel CRM supports the building of better guest relationships through Rich Guest Profiles. Rich Guest Profiles centralize the data you have for guests, allowing you to integrate multiple sources of information into a single hotel CRM system for a high-level view of all guest data. Pull and integrate information directly from your property management system (PMS), so you can see all information related to each guest, including guest stay history, guest survey results, loyalty scores, campaign engagement, total lifetime value, and other valuable statistics.
Revinate Hotel CRM Insights
Revinate Hotel CRM pulls insights from your Rich Guest Profiles to create Custom Arrival Reports. These provide your team with detailed information to surprise and delight arriving visitors. The platform's Database Insights tools offer real-time reports that show your top booking channels, most profitable geographies, and new business opportunities.
Revinate Hotel CRM Integrations
Integration with over 75 PMS systems means you'll be able to pull data from most property management systems for the best insights possible.
Revinate Guest Feedback
Revinate Guest Feedback consolidates and reports on data from guest surveys and reputation management, so you have the actionable data you need to improve your guest experiences and online rankings. Guest Feedback tools help you manage your reputation by allowing you to respond to negative and positive guest reviews — on Booking.com, Google, TripAdvisor, and other sites — from a single interface. The platform includes a ticketing system so you can communicate hotel service-related problems to the relevant staff or department for the swiftest resolution possible. Revinate Guest Feedback also lets you manage all of your hotel's social media accounts from one place.
Revinate Multi-Hotel Analytics and Reporting
Revinate Multi-Hotel Analytics and Reporting features allow you to (1) scale your marketing and reputation management activities and (2) derive analytical insights for all your hotel locations. By providing a holistic view of all data related to multiple PMSs, CRMs, hotels, and guest record systems, you identify the best ways to improve guest satisfaction across all of your departments and hotel locations.