Integrate Salesforce with Buffer
About Salesforce
Salesforce is a CRM service that provides access to all sorts of useful data by logging and collecting customer interactions, regardless of where they take place. Whether it’s a phone call, a website transaction, or a post on social media, Salesforce can offer instant customer data, which allows for faster, more informed decisions when running a business.
About Buffer
Buffer is a web and mobile-based platform that allows you to manage all of your company’s social media activities from a single place. With Buffer, you can design, schedule, and share content on Instagram, Facebook, LinkedIn, Pinterest, and Twitter — then analyze the results of your campaigns to measure their success and understand how your community is responding to them.
Popular Use Cases
Bring all your Salesforce data to Amazon Redshift
Load your Salesforce data to Google BigQuery
ETL all your Salesforce data to Snowflake
Move your Salesforce data to MySQL
Bring all your Buffer data to Amazon Redshift
Load your Buffer data to Google BigQuery
ETL all your Buffer data to Snowflake
Move your Buffer data to MySQL
Integrate Salesforce With Buffer Today
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Salesforce's End Points
Salesforce Leads
Track valuable Salesforce lead information like who your leads are, their contact information, where they were first met and their contact status.
Salesforce Contacts
Store a Salesforce contact’s name, mailing address and email, along with the date they were last contacted and the date they should be contacted again.
Salesforce Accounts
Create a Salesforce account for any business or person that it may be useful to track. hen, use that account number to integrate and track any other important information associated with that account holder.
Salesforce Opportunities
Create a Salesforce opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.
Salesforce Products
Track a product’s name, description and category. Then, use a Salesforce product code to search for the product internally, track its progress, or incorporate new data regarding the product.
Salesforce Campaigns
Track things like the budgeted cost and the actual cost of a campaign in Salesforce. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.
Salesforce Events
Schedule events in Salesforce that are designed to help a business develop customer relationships and keep track of logistical data. You can also track if this event is related to a specific lead, contact, or opportunity.
Salesforce Custom Objects
Create Salesforce custom objects specific to your company’s needs that better manage what types of data you collect from your interactions and data sources. You can either create a wholly new custom object in which you define all the parameters, or you can customize a standard object to better fit your needs.
Buffer's End Points
Buffer Social Media Publishing Tools
Buffer's social media publishing tools allow you to tailor and perfect your posts to fit the nuances of each social network your company uses. Use the platform to design drafts of your posts, collaborate with team members, finetune your strategy, and plan the timing of each post for maximum effectiveness — all from a single platform that gives you a bird's-eye view of your content-lineup.
Buffer Customer Interaction Solutions
Buffer's platform enhances business-to-customer interactions by expanding your ability to immediately respond to social media conversations, resolve customer problems, and collaborate with the right team members to create a better, more interactive experience between your audience and brand. With Buffer's shared team inbox, you can interact with customers on a one-on-one basis across all your social media platforms — be it Facebook, Twitter, or Instragam — from a single interface. Buffer also includes 'collision detection' features — that show which team members are viewing a conversation to prevent duplicate responses — and the ability to leave notes for others who might respond to the conversation later.
Buffer Social Media Analytics
Buffer tracks data pertaining to all of your team's social media interactions — then uses this information to create performance reports that will help you improve customer engagement, grow your audience, and boost sales. With data on all of your social media platforms visible from a single, interactive analytics dashboard, everyone on your team has access to the information, metrics, and insights they need. Drill into statistics on individual posts and zoom out for general information. You can also customize reports to show specific team members exactly what they need to see.