Integrate SFTP To Go with Salesforce Pardot

About SFTP To Go

SFTP To Go is a fully managed, scalable, durable and highly available file storage service that allows you to securly transfer, share and integrate data with 3rd parties or as an intermediate file storage. SFTP To Go allows you to access your data using several secure protocols such as SFTP, AWS S3 and FTPS.

About Salesforce Pardot

As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.

Popular Use Cases

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Salesforce Pardot's End Points

Pardot Visitor Tracking

Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.

Pardot Tracking and Hosting Marketing Files

Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.

Pardot Real-Time Sales Updates

Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.

Pardot Lead Scoring and Grading Features

Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.

Pardot Automated Lead Assignment

Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.

Pardot Lead Nurturing Tools

Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.

Pardot Form and Landing Page Tools

The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.

Pardot Progressive Profile Through Multi-Page Forms

Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.

Pardot Dynamic Content Tools

Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.

Pardot Mail Marketing Automation

Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.

Pardot Closed-Loop Reporting

Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.

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8x8
AdRoll
Aftership
Airtable
Amazon Aurora
Amazon Kinesis
Amazon RDS
Amazon Redshift
Amazon S3
Amplitude
AppsFlyer
Asana
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AskNicely
Atlassian
Autopilot
Base CRM
Basecamp
BigCommerce
Bill.com
Bing Ads
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Box
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Braintree
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Branch
Buffer
CallRail
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Cassandra
ChartMogul
Chartio
Clearbit
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Contentful
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Drift
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Drip
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Eventbrite
Facebook Ads
Freshdesk
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GitHub
GitLab
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GoodData
Google AdWords
Google Analytics
Google BigQuery
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Google Cloud Spanner
Google Cloud Storage
Google Drive
Google Hotel Price
Google My Business
Google Sheets
HDFS
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Harvest
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Heap
Help Scout
Heroku Connect
Heroku Postgres
HubSpot
Intercom
Invoiced
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Iterable
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Jira
Linkedin
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LivePerson
Loggly
Looker
Magento
MailChimp
Mailgun
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Marketo
MemSQL
Microsoft Azure Blob Storage
Microsoft Azure SQL Database
Microsoft SQL Server (MS SQL)
Mixpanel
Mode
MongoDB
MongoDB Atlas
MySQL
NetSuite
Oracle
Oracle Responsys
Outbrain
Papertrail
Pendo
Periscope Data
Pinterest
Pipedrive
PostgreSQL
QlikView
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RESTful API
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Secure File Transfer Protocol (SFTP)
Segment
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