Integrate Sparkpost with Google AdWords
Sparkpost is a cloud-based, API-driven email delivery service focused on providing reliable, high-quality, automated email campaigns. It ensures a 98% email delivery rate while facilitating transactional emails from a variety of triggers, including web purchases, account sign-ups, and password changes.
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Popular Use Cases
Bring all your Sparkpost data to Amazon Redshift
Load your Sparkpost data to Google BigQuery
ETL all your Sparkpost data to Snowflake
Move your Sparkpost data to MySQL
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Integrate Sparkpost With Google AdWords Today
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Sparkpost's End Points
Domains (Bounce, Inbound, and Tracking)
Create custom domains that replace both the default domains for bounced and inbound messages and the domain that Sparkpost uses to track email clickthroughs. This allows you to easily monitor email events, label various message types, and set up customized metric tracking.
Retrieve data about your Sparkpost account, including your usage statistics, account status, and subscription details. You can also use this endpoint to update your account and change account options like which data you are tracking and whether or not to allow transactional messages.
Track a wide range of email campaign metrics, including how many times links were clicked, how many messages were injected into Sparkpost, and how many messages were bounced, rejected, or delivered successfully. You can access this endpoint to generate deeper, more accurate analytics about your email campaigns so that you can focus on improving their performance.
Set up and/or retrieve a list of recipients for an email campaign. This includes a unique I.D. for the list, a name for the list, and the name, email, demographical data, and relevant tags for each recipient on the list. Then, use this endpoint to manage, track, and focus your email campaigns in Sparkpost.
Google AdWords's End Points
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.