Integrate Sparkpost with Taboola
About Sparkpost
Sparkpost is a cloud-based, API-driven email delivery service focused on providing reliable, high-quality, automated email campaigns. It ensures a 98% email delivery rate while facilitating transactional emails from a variety of triggers, including web purchases, account sign-ups, and password changes.
About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
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Sparkpost's End Points
Domains (Bounce, Inbound, and Tracking)
Create custom domains that replace both the default domains for bounced and inbound messages and the domain that Sparkpost uses to track email clickthroughs. This allows you to easily monitor email events, label various message types, and set up customized metric tracking.
Account
Retrieve data about your Sparkpost account, including your usage statistics, account status, and subscription details. You can also use this endpoint to update your account and change account options like which data you are tracking and whether or not to allow transactional messages.
Metrics
Track a wide range of email campaign metrics, including how many times links were clicked, how many messages were injected into Sparkpost, and how many messages were bounced, rejected, or delivered successfully. You can access this endpoint to generate deeper, more accurate analytics about your email campaigns so that you can focus on improving their performance.
Recipient Lists
Set up and/or retrieve a list of recipients for an email campaign. This includes a unique I.D. for the list, a name for the list, and the name, email, demographical data, and relevant tags for each recipient on the list. Then, use this endpoint to manage, track, and focus your email campaigns in Sparkpost.
Taboola's End Points
Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
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