Integrate Taboola to Amazon Redshift
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
Integrate Taboola to Amazon Redshift
Popular Use Cases
Xplenty can extract any data that you need from Taboola. Here are some of our most popular use cases:
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Why We Like Amazon Redshift
Redshift’s Massively Parallel Processing (MPP) allows it to run queries more quickly and efficiently than ever before.
Most of the analytic tools that companies use today are SQL, and Redshift is SQL compatible. That means that the platform can leverage your existing tools quickly and efficiently.
The warehouse is incredibly scalable and flexible - allowing you to scale from single 160GB nodes all the way up to 16TB nodes - which means that it’ll handle whatever changes your business may require.
Redshift has no up-front costs, no long-term commitments, and an on-demand pricing structure, making it one of the most cost-effective choices out there.
Xplenty helps us to extract data from different sources, modeling them to our needs and then loading them where we want, scheduling tasks on demand for automation. The abstractions make it easier to work with, even to people with more knowledge on tech. Aside from that, their support is very good, and this makes a big difference for all levels of users and companies.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Amazon Redshift
Xplenty's data integration service can read data from and write data to Amazon Redshift securely and easily, allowing users to transform and load data directly from any data store into an Amazon Redshift instance. Xplenty can also be used to offload ETL workload from Redshift, allowing each platform to do what it does best: Xplenty for data integration and data preparation and Amazon Redshift for real-time querying.