Integrate Taboola to Google BigQuery
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
Integrate Taboola to Google BigQuery
Popular Use Cases
Xplenty can extract any data that you need from Taboola. Here are some of our most popular use cases:
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Why We Like Google BigQuery
Save your company’s time, resources and internal bandwidth by choosing a fast, fully-managed data warehouse.
Scale Your Efforts
Don’t get overwhelmed by your data. Use BigQuery to scale your efforts and support your data transformations even as you grow.
Feel secure knowing that Google BigQuery is fully managed by Google. That means they deploy, maintain and upgrade your database for you, giving your business peace of mind.
Upload your data and run SQL quickly and efficiently - no setup, no software and no duplicate data.
See Why It's Awesome to Use Xplenty with Google BigQuery
Transforming data from Google BigQuery can be a daunting task. Xplenty makes it super easy to use and understand - see how.
VP Data and Analytics, Panda Pepper
We are using Xplenty to move data from BigQuery, Firebase and Appsflyer to our SQL Server data warehouse, to allow our customers make knowledgeable decision regarding their mobile product. By working with Xplenty, we don't need to worry about the integrations - we merely build the ETL packages, and their are doing all the heavy lifting. Xplenty have a 24/7 support, and we are very satisfied with their product and support.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Google BigQuery
With Xplenty, users can transform and load data from any data store directly into BigQuery. That means more accurate data, comprehensive analytics and helpful business insights.