Integrate Taboola with MailChimp
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
MailChimp is a marketing service designed to improve your email campaigns through easy-to-design, automated, and personalized emails. Some of the features that MailChimp uses to increase campaign performance include drag-and-drop email templates, automated product suggestions, follow-up emails based on customer actions and revenue reports. These can help refocus marketing campaigns to provide the customer experience that is most likely to translate into sales.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your MailChimp data to Amazon Redshift
Load your MailChimp data to Google BigQuery
ETL all your MailChimp data to Snowflake
Move your MailChimp data to MySQL
Integrate Taboola With MailChimp Today
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Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
MailChimp's End Points
Monitor replies to your email campaigns based on a number of filters, including which campaigns have unread messages, which replies are part of a specific campaign and the dates that the replies were sent on. This allows you to more carefully track customer responses to your marketing efforts so that you can integrate that data into your marketing analytics efforts.
Track an array of analytical data about your MailChimp campaigns, including how many emails have been sent, whether they were delivered or bounced and how the recipients interacted with them (whether they opened them, forwarded them, subscribed, unsubscribed, etc). These reports can inform future campaign design by providing you with deeper analytics about which campaigns were most successful and why.
Retrieve data about your email campaigns, including the recipients, the type of campaign and how many emails have been delivered since the campaign began. You can then use this information to closely monitor the success of each campaign, which can be especially useful for those that are designed to test for marketing effectiveness, such as A/B campaigns.
Create a list of contacts that are subscribed to your email campaigns and define details about the campaigns themselves (like the email address that the emails will send from). Then, you can request metrics related to that list, such as how many emails have been delivered, how many subscribers the list has and how many people have unsubscribed since a campaign began.
Create targeted, automatic campaigns that will send emails in response to time-based and activity-based triggers. You can also use this endpoint to retrieve information about a specific automation, including how many emails have been delivered, what the defined triggers are and who the recipients are.