Integrate Twilio with AdRoll

About Twilio

Twilio offers scalable, cloud-based communications for web and mobile apps. This includes the ability for companies to call, SMS, chat, or video conference without having to create a communications infrastructure on their own. Further, Twilio can track tasks, evaluate worker performance and availability, and gather event data that can be used to create historical analytics reports.

About AdRoll

AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.

Popular Use Cases

Bring all your Twilio data to Amazon Redshift

Load your Twilio data to Google BigQuery

ETL all your Twilio data to Snowflake

Move your Twilio data to MySQL

Bring all your AdRoll data to Amazon Redshift

Load your AdRoll data to Google BigQuery

ETL all your AdRoll data to Snowflake

Move your AdRoll data to MySQL

Integrate Twilio With AdRoll Today

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Twilio's End Points

Twilio Tasks

Retrieve data about Twilio tasks that are part of your team’s workflow and filter those tasks using an array of fields including priority, assignment status and name. This data can be gathered from within Twilio or integrated from external sources and added to Twilio’s workflow.

Twilio Events

Track each workspace event that occurs, including things like the creation of a new Twilio task, a worker being assigned to a task or a change in a worker’s activity status. You can use this data to both generate current analytics and store historical record data for future use.

Twilio Workers

Get data about your workers, including their activity, availability and relevant skills. This will help you both assign your workers the tasks that are most suited to their skill sets and ensure that those tasks are only assigned when workers are ready to tackle them.

Twilio Activities

Monitor a worker’s Twilio activity status and use it to determine whether or not to assign an open task to a specific worker.

AdRoll's End Points

AdRoll Advertisables

Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.

AdRoll Audience

Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.

AdRoll Prospecting

Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.

AdRoll Reporting

Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.

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AdRoll
Aftership
Airtable
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Amazon RDS
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Amazon S3
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