Securely integrate Vertica Analytics Platform with CleverTap
About Vertica Analytics Platform
Vertica Analytics Platform is a data warehouse management system optimized for large-scale, rapidly-growing datasets. By using a column-oriented architecture (instead of row-oriented), Vertica can offer high-speed query performance for your business intelligence, machine learning, and other query-intensive systems. Vertica is compatible with a variety of cloud data warehouse servers such as Google Cloud Platform, Amazon Elastic Compute Cloud, Microsoft Azure, and on-premises. The platform also offers its “Eon Mode,” which achieves optimum performance by separating computational processes from storage processes. Eon Mode is available when hosting the platform on AWS or when using Pure Storage Flashblade on-premises. Vertica is an open-source product that is free to use up to certain data limitations.
CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.
Popular Use Cases
Bring all your CleverTap data to Amazon Redshift
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Vertica Analytics Platform's End Points
Vertica Massively Parallel Processing (MPP)
Through its MPP architecture, Vertica distributes requests across different nodes. This brings the benefit of virtually unlimited linear scalability.
Vertica Column-Oriented Storage
Veritica's column-oriented storage architecture provides faster query performance when managing access to sequential records. This advantage also has the adverse effect of slowing down normal transactional queries like updates, deletes, and single record retrieval.
Vertica Workload Management Automation
With its workload management features, Vertica allows you to automate server recovery, data replication, storage optimization, and query performance tuning.
Vertica Machine Learning Capabilities
Vertica includes a number of machine learning features in-database. These include 'categorization, fitting, and prediction,' which bypasses down-sampling and data movement for faster processing speed. There are also algorithms for logistic regression, linear regression, Naive Bayes classification, k-means clustering, vector machine regression/classification, random forest decision trees, and more.
Vertica In-Built Analytics Features
Through its SQL-based interface, Vertica provides developers with a number of in-built data analytics features such as event-based windowing/sessionization, time-series gap filling, event series joins, pattern matching, geospatial analysis, and statistical computation.
Vertica SQL-Based Interface
Vertica's SQL based interface makes the platform easy to use for the widest range of developers.
Vertica Shared-Nothing Architecture
Vertica's shared-nothing architecture is a strategy that lowers system contention among shared resources. This offers the benefit of slowly lowering system performance when there is a hardware failure.
Vertica High Compression Features
Vertica batches updates to the main store. It also saves columns of homogenous data types in the same place. This helps Vertica achieve high compression for greater processing speeds.
Vertica Kafka and Spark Integrations
Vertica features native integrations for a variety of large-volume data tools. For example, Vertica includes a native integration for Apache Spark, which is a general-purpose distributed data processing engine. It also includes an integration for Apache Kafka, which is a messaging system for large-volume stream processing, metrics collection/monitoring, website activity tracking, log aggregation, data ingestion, and real-time analytics.
Vertica Cloud Platform Compatibility
Vertica runs on a variety of cloud-based platforms including Google Cloud Platform, Microsoft Azure, Amazon Elastic Compute Cloud, and on-premises. It can also run natively using Hadoop Nodes.
Vertica Programming Interface Compatibility
Vertica is compatible with the most popular programming interfaces such as OLEDB, ADO.NET, ODBC, and JDBC.
Vertica Third-Party Tool Compatibility
A large number of data visualization, business intelligence, and ETL (extract, transform, load) tools offer integrations for Vertica Analytics Platform. For example, Xplenty's ETL-as-a-service tool offers a native integration to connect with Vertica.
CleverTap's End Points
Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.
CleverTap People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
CleverTap API Endpoints
Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.