Securely integrate Vertica Analytics Platform with Oracle Responsys
About Vertica Analytics Platform
Vertica Analytics Platform is a data warehouse management system optimized for large-scale, rapidly-growing datasets. By using a column-oriented architecture (instead of row-oriented), Vertica can offer high-speed query performance for your business intelligence, machine learning, and other query-intensive systems. Vertica is compatible with a variety of cloud data warehouse servers such as Google Cloud Platform, Amazon Elastic Compute Cloud, Microsoft Azure, and on-premises. The platform also offers its “Eon Mode,” which achieves optimum performance by separating computational processes from storage processes. Eon Mode is available when hosting the platform on AWS or when using Pure Storage Flashblade on-premises. Vertica is an open-source product that is free to use up to certain data limitations.
About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you’re communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
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Vertica Analytics Platform's End Points
Vertica Massively Parallel Processing (MPP)
Through its MPP architecture, Vertica distributes requests across different nodes. This brings the benefit of virtually unlimited linear scalability.
Vertica Column-Oriented Storage
Veritica's column-oriented storage architecture provides faster query performance when managing access to sequential records. This advantage also has the adverse effect of slowing down normal transactional queries like updates, deletes, and single record retrieval.
Vertica Workload Management Automation
With its workload management features, Vertica allows you to automate server recovery, data replication, storage optimization, and query performance tuning.
Vertica Machine Learning Capabilities
Vertica includes a number of machine learning features in-database. These include 'categorization, fitting, and prediction,' which bypasses down-sampling and data movement for faster processing speed. There are also algorithms for logistic regression, linear regression, Naive Bayes classification, k-means clustering, vector machine regression/classification, random forest decision trees, and more.
Vertica In-Built Analytics Features
Through its SQL-based interface, Vertica provides developers with a number of in-built data analytics features such as event-based windowing/sessionization, time-series gap filling, event series joins, pattern matching, geospatial analysis, and statistical computation.
Vertica SQL-Based Interface
Vertica's SQL based interface makes the platform easy to use for the widest range of developers.
Vertica Shared-Nothing Architecture
Vertica's shared-nothing architecture is a strategy that lowers system contention among shared resources. This offers the benefit of slowly lowering system performance when there is a hardware failure.
Vertica High Compression Features
Vertica batches updates to the main store. It also saves columns of homogenous data types in the same place. This helps Vertica achieve high compression for greater processing speeds.
Vertica Kafka and Spark Integrations
Vertica features native integrations for a variety of large-volume data tools. For example, Vertica includes a native integration for Apache Spark, which is a general-purpose distributed data processing engine. It also includes an integration for Apache Kafka, which is a messaging system for large-volume stream processing, metrics collection/monitoring, website activity tracking, log aggregation, data ingestion, and real-time analytics.
Vertica Cloud Platform Compatibility
Vertica runs on a variety of cloud-based platforms including Google Cloud Platform, Microsoft Azure, Amazon Elastic Compute Cloud, and on-premises. It can also run natively using Hadoop Nodes.
Vertica Programming Interface Compatibility
Vertica is compatible with the most popular programming interfaces such as OLEDB, ADO.NET, ODBC, and JDBC.
Vertica Third-Party Tool Compatibility
A large number of data visualization, business intelligence, and ETL (extract, transform, load) tools offer integrations for Vertica Analytics Platform. For example, Xplenty's ETL-as-a-service tool offers a native integration to connect with Vertica.
Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.