Integrate Vertica Analytics Platform with Salesforce Pardot
About Vertica Analytics Platform
Vertica Analytics Platform is a data warehouse management system optimized for large-scale, rapidly-growing datasets. By using a column-oriented architecture (instead of row-oriented), Vertica can offer high-speed query performance for your business intelligence, machine learning, and other query-intensive systems. Vertica is compatible with a variety of cloud data warehouse servers such as Google Cloud Platform, Amazon Elastic Compute Cloud, Microsoft Azure, and on-premises. The platform also offers its “Eon Mode,” which achieves optimum performance by separating computational processes from storage processes. Eon Mode is available when hosting the platform on AWS or when using Pure Storage Flashblade on-premises. Vertica is an open-source product that is free to use up to certain data limitations.
About Salesforce Pardot
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
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Vertica Analytics Platform's End Points
Vertica Massively Parallel Processing (MPP)
Through its MPP architecture, Vertica distributes requests across different nodes. This brings the benefit of virtually unlimited linear scalability.
Vertica Column-Oriented Storage
Veritica's column-oriented storage architecture provides faster query performance when managing access to sequential records. This advantage also has the adverse effect of slowing down normal transactional queries like updates, deletes, and single record retrieval.
Vertica Workload Management Automation
With its workload management features, Vertica allows you to automate server recovery, data replication, storage optimization, and query performance tuning.
Vertica Machine Learning Capabilities
Vertica includes a number of machine learning features in-database. These include 'categorization, fitting, and prediction,' which bypasses down-sampling and data movement for faster processing speed. There are also algorithms for logistic regression, linear regression, Naive Bayes classification, k-means clustering, vector machine regression/classification, random forest decision trees, and more.
Vertica In-Built Analytics Features
Through its SQL-based interface, Vertica provides developers with a number of in-built data analytics features such as event-based windowing/sessionization, time-series gap filling, event series joins, pattern matching, geospatial analysis, and statistical computation.
Vertica SQL-Based Interface
Vertica's SQL based interface makes the platform easy to use for the widest range of developers.
Vertica Shared-Nothing Architecture
Vertica's shared-nothing architecture is a strategy that lowers system contention among shared resources. This offers the benefit of slowly lowering system performance when there is a hardware failure.
Vertica High Compression Features
Vertica batches updates to the main store. It also saves columns of homogenous data types in the same place. This helps Vertica achieve high compression for greater processing speeds.
Vertica Kafka and Spark Integrations
Vertica features native integrations for a variety of large-volume data tools. For example, Vertica includes a native integration for Apache Spark, which is a general-purpose distributed data processing engine. It also includes an integration for Apache Kafka, which is a messaging system for large-volume stream processing, metrics collection/monitoring, website activity tracking, log aggregation, data ingestion, and real-time analytics.
Vertica Cloud Platform Compatibility
Vertica runs on a variety of cloud-based platforms including Google Cloud Platform, Microsoft Azure, Amazon Elastic Compute Cloud, and on-premises. It can also run natively using Hadoop Nodes.
Vertica Programming Interface Compatibility
Vertica is compatible with the most popular programming interfaces such as OLEDB, ADO.NET, ODBC, and JDBC.
Vertica Third-Party Tool Compatibility
A large number of data visualization, business intelligence, and ETL (extract, transform, load) tools offer integrations for Vertica Analytics Platform. For example, Xplenty's ETL-as-a-service tool offers a native integration to connect with Vertica.
Salesforce Pardot's End Points
Pardot Visitor Tracking
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot Tracking and Hosting Marketing Files
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot Real-Time Sales Updates
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Pardot Lead Scoring and Grading Features
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot Automated Lead Assignment
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot Lead Nurturing Tools
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
Pardot Form and Landing Page Tools
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot Progressive Profile Through Multi-Page Forms
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot Dynamic Content Tools
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot Mail Marketing Automation
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot Closed-Loop Reporting
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.