YouTube is the world’s largest video-sharing website. While anyone can upload content to YouTube, businesses can take it to the next level by creating their own channel, where viewers can subscribe to watch videos, view playlists, and participate in discussions.
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You can both create your own YouTube channel and follow other channels from your homepage. Viewing channel information can help you better understand a business’ interests, industry, and social networks.
Explore and analyze the activities that users have taken on a specific channel. These can include things like rating a video, sharing a video, or marking a video as a favorite. Use this information to better understand user interests and the content effectiveness.
Subscribing to a YouTube channel allows you to stay on top of that channel’s new content. Viewing a channel’s subscriptions can also help you better understand key information about your target demographic.
With playlists, you can group similar videos together, giving users straightforward access to content they may be interested in. Monitor popular playlists to better understand audience behavior and interests.
Post, view, and search individual videos based on things like content, titles, and views. Monitor clicks, views, likes, and shares to better understand and target your content.