Integrate Zuora to Google AdWords
Zuora is a subscription management tool that allows companies to manage every aspect of their subscription business and automate their customer lifecycles - all from a single platform. This allows businesses to keep up with fast-changing market strategies and maintain their ongoing subscriber relationships.
Integrate Zuora to Google AdWords
Popular Use Cases
Xplenty can extract any data that you need from Zuora. Here are some of our most popular use cases:
Get details about any payments that were sent to Zuora accounting, including the payment date, amount, and any unique identifiers that are associated with it. This will help you create more detailed and accurate sales analytics.
Retrieve data about any accounts that you have in Zuora - bank accounts, CRM, ERP - including the account’s name, ID, type, and description. Then, integrate this data with other endpoints to track income and expense details for each account. This will provide you with a more comprehensive understanding of your company’s overall performance.
Automate even the most complex revenue processes and accurately account for all of your business costs in order to have comprehensive accounting and more accurate reporting, forecasting, and projections.
Track which clients are subscribed to which plans, as well as when they subscribed, when they canceled, and how many users they are subscribed with. This field also allows you to track charges associated with those subscriptions so that you can monitor the revenue that they generate.
Track all bank transactions that are captured by Zuora, including both payments that you have received and business expenses that you have paid. Then, use that data to gain a better understanding of your finances. Specifically, look at details gathered from those transactions - such as the bank account IDs, transaction dates, amounts paid, and type of transaction - to better understand your finances and see if any changes need to be made.
Popular Use Cases
Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Why We Like Google AdWords
Adwords follows a pay-per-click model and you can set a limit for your daily ad spend. This means that your advertising costs will never go over budget.
With Google Adwords, you can measure everything - number of clicks, click-through rate (CTR), number of impressions, conversion rate, etc. - so that you can fully understand your effectiveness and ROI.
With Adwords’ sophisticated targeting - which includes location targeting, mobile targeting, language targeting and more - you will always reach a segmented, highly relevant audience.
The Adwords tool is compatible with a range of other marketing tools and softwares. Additionally, you can easily change your targeting and budget as your business’ needs evolve.
Senior Business Analyst, iCharts
Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Google AdWords
Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.