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Director of Marketing Casey Holston covers how Broughton Partners, a legal marketing firm, uses Xplenty to implement near-real-time marketing campaigns through faster iteration with better data.

HOST Leonard Linde

KEYNOTE SPEAKER Casey Holston Director of Marketing, Broughton Partners

AREAS WE WILL COVER Marketing

TRANSCRIPT

VIEW TRANSCRIPT

2:23 Case acquisition trajectory and overview of their progress and goals
5:38 How did Broughton Partners achieve near-real-time marketing?
8:06 Broughton Partners and Tableau
13:23 Broughton Partners and Xplenty
23:30 Using Google BigQuery to combine data in new and interesting ways
26:28 What did these solution changes do to Tableau?
32:28 How Kilpfolio became useful again
33:42 Next steps using Datorama

...

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