Building Better Customer Relationships with Zendesk and Xplenty

Good customer relationships are becoming one of the most important elements of a successful business. So how do you, as a business owner, forge and maintain those relationships?

In the old days, creating strong customer connections was so easy to do that it was basically a given. If you owned a shop in a small town, for example, you knew everyone by name simply because you had face-to-face interactions with them every day. You knew who they were, who their family was, and — if you were paying attention — what got them really excited or really frustrated about your product or service. Because of this brick-and-mortar context, then, there was essentially a built-in sense of brand loyalty, connection, and trust in your business. Now, in the world of big towns and technology, creating this kind of customer connection is much more difficult.

That’s where Zendesk, Inc., can help. Zendesk tracks your customer interactions from an array of communication channels, including emails, texts, social media posts, phone calls, and more. This allows agents to have a complete understanding of a customer’s history with your organization, which allows them to offer a more personalized experience. In other words, it takes your business back to that small town hardware store experience. As a result, your customers feel a real relationship with your company and become more loyal and trusting patrons.

What Can the Zendesk Integration with Xplenty Accomplish?

More customer data means that you will be better at customizing your customers’ experiences and that your customer service agents will be more prepared during their interactions.

Xplenty can help you with this by integrating Zendesk with other relevant data sources. Integrating Zendesk with marketing automation platforms like MailChimp, for example, will provide you with even deeper insights into how your customers are interacting with your company via email. Similarly, using Xplenty to integrate Zendesk with product usage platforms like Mixpanel can help you understand exactly how your customers are using your product. This, in turn, will allow you to better engage with them about their specific experiences.

Of course, your CRM data is one of your most valuable data sources for building a good customer relationship. Using Xplenty to integrate Zendesk with a CRM like Salesforce, then, can expand your knowledge about your customers, helping you better personalize their experience and even anticipate what they will want in the future through the use of better predictive analytics.

How Do You Integrate Zendesk with Xplenty?

We make this part easy! Building a customer relationship is challenging enough as it is — let us simplify the process by getting you the data you need. All you need to know is what data you want and how you want it. Then, you simply choose our Zendesk template. Alternatively, you can:

  1. Select Zendesk as one of the data sources that you are extracting data from
  2. If applicable, choose any other data sources that you think will be useful or relevant
  3. Choose the transformations, if any, that you want to use, and
  4. Decide where you want to store that data.

We take care of the actual data delivery on our end, giving you access to valuable data that will lead to better, more loyal customer relationships.

If you want more details on some of our most popular use cases for Zendesk, click here to see our integration page.